MARKETING TO CHINA AGENCY

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Marketing Strategies to Attract Chinese Tourists
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Marketing Strategies to Attract Chinese Tourists

(2024 update) Navigating the Chinese tourist market can feel like a trek through uncharted territory. Chinese people have a different culture, different traveling habits, and shopping behaviors, and above all, they expect other factors that you might not consider. So how to effectively attract Chinese consumers to your destination? This blog post is packed full…

The New Age of Adventure: How China’s Travel Trends are Redefining Tourism

The New Age of Adventure: How China’s Travel Trends are Redefining Tourism

The travel industry is witnessing a paradigm shift in China, where travelers are increasingly seeking unique and personalized experiences. This trend is not only redefining the concept of travel but also opening new avenues for innovative marketing strategies. Navigating New Horizons: Catering to the Evolving Tastes of Chinese Travelers Chinese travelers are now gravitating towards…

Learn More About The New Chinese Tourists
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Learn More About The New Chinese Tourists

Ever noticed how the travel bucket lists of Chinese tourists are evolving? Gone are the days when we could make educated guesses about their preferences based on old travel brochures and age-old stereotypes. As the world of tourism gets more diverse and dynamic, so do the tastes of China’s globe-trotters. If we’re aiming to woo…

Airbnb in China: Why Did The Company Fail?
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Airbnb in China: Why Did The Company Fail?

Ever find yourself pondering over why Airbnb, the global giant in home-sharing services, stumbled when it came to cracking into China’s market? Trust me, you’re not alone. I too was left scratching my head and decided to do a little detective work. My investigation shed light on an intriguing blend of culture clashes, intense competition from local…

Chinese short video platforms
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How To Promote A Destination Using Chinese Short-Video Platforms

Are you eager to allure Chinese travelers to your haven but not quite sure how? I completely understand. With the skyrocketing trend of short video platforms in China’s travel marketing, I’ve poured over extensive research and discovered game-changing strategies. This blog will serve as your compass, guiding you through comprehending Chinese tourist behavior, harnessing social…

South Korea and Japan were the most popular destinations for Chinese tourists in 2023

South Korea and Japan were the most popular destinations for Chinese tourists in 2023

Chinese People has planned to travel first in Asia, and South Korea + Japan were the principal destinations for Chinese tourists during their spring holidays. Increasingly more Chinese tourists are travelling to South Korea and Japan to take advantage of products at lowest prices. There are some reasons why Chinese travelers have preferred South Korean…

Skiing is trendy in Chinese outbound tourism in 2023
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Skiing is trendy in Chinese outbound tourism in 2023

Chinese tourists are looking for new vacation destinations like Ski resort. China counts 1.2 millions Skiers , and they prefer to travel oversea to Ski, like Japan, or Canada. Top Ski resort are used to shared information to Chinese tourist in 2023 after Beijing Olympic game. China has 700 ski resorts , but most of…

5 Tips for a Hotel to attract Chinese tourists via Social Media
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5 Tips for a Hotel to attract Chinese tourists via Social Media

In 2023 the gloal hotel market expect to recovery as Chinese toutiists are about to return. Europe’s biggest hotel group Accor (ACCP.PA) forecasts higher revenue per available room as anticipates Chinese travelers this year. The group, which owns brands including Sofitel, Pullman, and Ibis, forecast a RevPAR rise of 5% to 9% from 2022 to 2023….