In 2023 the gloal hotel market expect to recovery as Chinese toutiists are about to return.
Europe’s biggest hotel group Accor (ACCP.PA) forecasts higher revenue per available room as anticipates Chinese travelers this year. The group, which owns brands including Sofitel, Pullman, and Ibis, forecast a RevPAR rise of 5% to 9% from 2022 to 2023.
Dubai holds large promotion to lure Chinese tourists with discounts and additional services
Russia with it’s beleaguered tourism industry is working to provide training for Russian hotels. An official informed TASS that they will offer traditional food and language classes.
Generally, in 2023 Chinese tourist with it’s largest spending power becomes the main focus on marketing efforts for global tourism and hoteling industries. Due to the hard competition between hotels to attract Chinese tourists, many hotels are developing social media marketing strategies to reach them in an effective way. Let’s define what is the most important to win Chiese tourists through the social media.
1. Develop a marketing plan
Firstly it is necessary to design a marketing plan. The purpose of creating a marketing strategy is to have different actions and information will be coherent with each other. In this step, it is essential to establish the goals that we are seeking. These goals could be brand awareness, increase revenue, engagement or customer services. Brands can have more than one objective but are crucial to recognizing them in order to develop an efficient social media marketing strategy.
Hotels must develop their strategy and content around the destination because that is the main interest of tourists. Also, they have to increase the destination’s attractiveness and at the same time guarantee to consumers that the hotel will help them to enjoy the experience.
For Chinese tourists is important to receive information about the destination such as transportation or how to arrive at popular attractions.
2. Design standard operating procedure
Chinese are constantly connected to social networks even when they are travelling and one of their habits is writing comments about everything that they are consuming such as products or hotels. The opinions they share could be positive or negative and hotels are necessary to manage the negative ones.
For travellers, first impressions are very significant and therefore having a plan for crises it’s become essential in order to act fast.
Before any issue could happen, companies must have a plan and standard operating procedures in order to control emergencies, crises and consumer service failures. This is an important factor when companies are trying to market any business, however, is a vital factor when tour communication efforts are aimed at Chinese travellers who probably can not speak English.
3. Provide interesting content
An important factor during the social media marketing campaign is to offer interesting and useful content to customers. For this, you must understand the mind of your Chinese customers and send them an adapted message. Social platforms such as Sina Weibo or WeChat can help you collect information about what is attractive to them. Once you know the interest of Chinese tourists, it’s time to start to create content based on that information.
Besides, you need to provide valuable information for Chinese travellers, such as local activities and famous places. For Chinese tourists is important to have access to information about shopping opportunities, local restaurants and transport.
4. Be social:
The purposes of social media campaigns are to start and join conversations in order to provide value. It’s a good strategy that allows customers to share pictures, check in to locations or leave comments about services because they are desirous to contribute their information.
5. Create official accounts:
Ensure your account is official because the Chinese audiences trust more in brands with verified accounts and therefore they will know that your content is official.
Hire a professional agency:
An agency with qualified professionals with the experience and knowledge necessary will develop an effective social media marketing strategy. If you want to develop a marketing strategy focused on Chinese outbound Chinese tourists, don’t hesitate to contact us, we can help you to attract tourists.
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