With 100 million Chinese tourists set out to discover the world more and more customer needs have to be met.
This clientèle that more and more countries are trying to attract because of their number and their high purchasing power has more requirements
The basic needs of Chinese tourists are satisfied : slippers hot water, mandarin speaking personnel, it’s all there.
It’s a new day, there are new taste because Chinese tourists want to feel good
According to the results of anew survey by the hotel Small Luxury Hotels of the Worldbrand, there are several features and services which Chinese travellers expect beyond equipment that has become commonplace in many hotels in the world such as slippers,kettles,or staff who speak Mandarin Chinese.
Chinese tourists seek high tech rooms.
For example, for Chinese tourists being away does not mean disconnected from the internet. 65% of the tourists asked said they wanted free WiFi in the room. This represents a higher percentage on any other market which is probably caused by the strong taste for Chinese for the digital in general. Similarly, they are 29.2 to want a host system for iPod / iPhone which is a direct consequence of the high penetration rate of this equipment in China. As for WiFi, this feature has been very popular with Chinese travellers.
Personal experience has taken an important place in their travels
When choosing a luxury hotel, “personal experiences” are also an important feature and at a much higher than when poll with tourists from other countries percentage. Then came ranked second “character and charm”, a major feature among all groups looking for luxury hotels.
They are more and more attention to the quality of the drinks and food
No surprise here, when you know how many scandals there has been recently in Chinese about food and beverage. Quality food and beverage are also part of the travelling experience for a lot for Chinese travellers: 51.5 percent said they wanted a prestigious restaurant in the hotel, while 48.5 per cent would like a rooftop bar. They also like to consume wine, beer and champagne in the mini bar along with soft drinks: Coca-Cola was their favourite brand of mini-bar.
Their four-legged friends are an integral part of their adventure, take into account!
The survey also revealed a small but visible number of respondents (7.3 per cent) who wants to bring their pets on vacation.They expect hotels to provide them with adequate equipment.
The Maldives is the destination to choose to install its hotel luxury store
Hotel stores in search of the next favourite luxury tourist destination should focus on Maldives, first destination mentioned by the Chinese interviewed for this survey. In addition, the brand that Chinese want to find more in this kind of place is definitely Hermes.
By their number and their significant buying power it goes without saying that Chinese tourists greatly influence hotels policy in equipment. They have no other choice but to adapt,to provide quality services and be as responsive as possible in order to avoid bad publicity, because of the taste of Chinese for the digital world. Information amongst Chinese people spreads very quickly.
The Internet Word of Mouth and the improvement of services in hotels go hand in hand
In such circumstances it is necessary to appeal to an agency that will be able to control reputation to limit the damage caused by bad comment via the Internet word of mouth (IWOM). This same transmission channel of information is perfect to attract Chinese tourists to your structures. Knowing these things is increasingly important to be able to differentiate yourself from the competition by maintaining a competitive edge.