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How do rich Chinese choose their Golf destination in 2023?
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How do rich Chinese choose their Golf destination in 2023?

China just resumed its opening. In 2023, the Asian Tour will likely expand its popular International Series to include three tournaments in the Greater Bay Area, including visits to Hong Kong, Macau, and perhaps Shenzhen. Golf in China used to face massive suppression, especially during Mao Zedong’s reign, who qualified the sport as a “Sport…

What you must know to understand Chinese tourists in 2023
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What you must know to understand Chinese tourists in 2023

After the COVID-19 pandemic restrictions eased, Chinese tourists rushed to book their trips abroad craving for holidays. It’s been a long time since Chinese people could not go abroad, but 2023 become a breaking moment and now the world anticipates Chinese tourism to get back. After the country’s reopening on February 6 and the start…

Australia and New Zealand actively seek Chinese tourist
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Australia and New Zealand actively seek Chinese tourist

China’s government opened its borders to foreigners on January 8 and allowed Chinese citizens to go abroad. Some in the travel industry anticipated a surge in international Chinese travellers after Ctrip, a Chinese online travel agency, reported that between Dec. 26 and Jan. 5, search interest for outbound flights from mainland China increased by 83%…

The luxury hotel market blossoms in China
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The luxury hotel market blossoms in China

International luxury hotel chains are rapidly expanding in China anticipating tourism revoke after COVID. Luxury hotels want to take advantage of the increased number of tourists in China in 2023 Despite being the main competitor of the USA, China is still in the middle of a social and economic transformation due to the fastest-growing middle class….

Social media are critical for attracting Chinese tourists
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Social media are critical for attracting Chinese tourists

In 2019, there were more than 150 million outbound trips from China, which means there was the number one travel force in the world before the pandemic. In 2019, 70% of holiday bookings were made online. How do Chinese holidaymakers plan their holidays in 2023 when the world economies expecting their return? How do they…

The majority of Chinese tourists will travel around Asia in 2023
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The majority of Chinese tourists will travel around Asia in 2023

Each year, more than 100 million Chinese tourists are traveling abroad looking for new experiences. However, Asian countries remain the most popular destinations among Chinese travellers. Before the Pandemic, the number of Chinese outbound travellers has rapidly increased becoming the largest source of tourists. Today in 2023 the world is expecting their return. How to…

How politicians can help you attract more Chinese tourists

How politicians can help you attract more Chinese tourists

Celebrities like KOL, artists, and media anchors are often cited as great ways to attract more attention and more positive comments in 2023. This is crucial in China where everything revolves around trust, C2C reviews and social networking. A third category, not often cited would be politicians. Political leaders have a strong influence as well….

Do Chinese tourists prefer personalized travel in 2023?
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Do Chinese tourists prefer personalized travel in 2023?

After the harsh COVID times, group travels are set aside for Chinese tourists. You will not any more see them getting out of several buses per ton. Those are increasingly many to turn to personalized travel, more interesting according to their taste. Chinese tourists Chinese tourists have been for a few years encouraged by the Chinese government to…

Where rich Chinese tourists are travelling in 2023
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Where rich Chinese tourists are travelling in 2023

Nothing is ever as it seems: despite Sino-Japanese tensions caused by a dispute over some uninhabited island, 29% of survey respondents from mainland China ranked Japan as their top travel destination in 2023. That is an 18% increase from previous years. With so many new openings, events, and other occurrences in Japan right now, it’s…