After the Chinese government reopened the country’s borders after nearly three years of closure owing to COVID safeguards, there has been a rapid rise in the demand for study abroad in China. Chinese students have so far shown a particular interest in studying abroad in Australia, the UK, and Canada.
In order to determine which destinations are most likely to profit from the growing Chinese outbound, Sinorbis, a top provider of marketing technologies for higher education, combed data from important Chinese search engines. The business contrasted the volume of searches for international studies in the 30 days before the border’s reopening with the same search criteria in the same time frame the year prior. Sinorbis discovered:
81% more inquiries about Canada
For the UK, 138% more
More for Australia by 158%
At the same time, the Chinese government bans Chinese from online education by not recognizing online studies certificates and diplomas. However, online education in China is still a very important market. Chinese people are getting more and more focused on the education of their children in their free time and online is the only option here.
Regarding the most valuable qualities you can get online, such as foreign languages proficiency, programming, and social studies are not really needed a certificate to be obtained. Chinese can prove their qualification to mainland employers or even conduct speciality tests and exams in China. As we all know, education is one of the most important keys to success on the Mainland. Therefore, parents do not want to do any mistakes when it comes to choosing the school for their kids.
Therefore, the education field in China is a flourishing market, and many companies want to get into it. Here are some tips for you to handle this field!
Master your content
When it comes to lead generation in the online education market in China, it becomes very important to master the content available on your website. Indeed, in general, it is already important to get your content right, but especially in the education field, it becomes crucial because you must not do any spelling mistakes. Otherwise, your leads will run away!
On your own website, your articles must be clear and precise, and they must always have true information. If it’s not the case, you will not gain the trust of your leads, and then, they will not come to you and will not want to contact you.
Advertise your website on Baidu
In the education online world, if you want to generate leads, you must be seen. If you are not seen, leads cannot come to you, it’s unavoidable. Therefore, in order to get some leads, you must get some good visibility for your website. Having said that, visibility is not an easy task. But there are some ways to manage it. One of the most obvious ways of dealing with it is to do a PPC campaign. What’s a PPC campaign all about? Well, it stands for Pay Per Click. PPC will be much more efficient on Baidu, and cheaper than on Google. Indeed, a foreign brand which is seen on Baidu will have more chances to be considered as a famous one and will bring more traffic and more leads towards the website in itself!
Therefore, it is a very good idea to do a PPC campaign for your website when it comes to education.
Do SEO on Chinese Search Engines
In order to catch many leads, you can also choose to do SEO on different Chinese search engines. The Chinese search engines can be Qihoo 360 (so.com) for example, but Baidu is the best among them all, as it is the most used one.
SEO will allow you to see your website very well ranked in the top search when you type the according keywords in the toolbar. SEO experts can help you to sort this out so that you can see leads flooding you.
WeChat’s newsletter to attract more students
A very good way to attract many students to your business is to use WeChat. Yes, WeChat is the most used social media across China. Therefore, a huge number of students use it too. So you have a great opportunity there to generate leads. When you have your official account on WeChat, you can choose to provide a newsletter to your followers. Then, they can choose to contact you to get more information and details.
It is also a good idea to use videos. Indeed, videos are the latest trend when it comes to generating leads. Sometimes, your potential clients can be a bit bored reading your content. Thus, providing them with a quality video will allow you to keep them on your website and get them interested more easily.
Meet and exchange
Finally, the best way to convert the leads on your website is to meet and exchange with your customers.
In this way, they can notice how reliable your brand is and how trustworthy you are. Exchanging with your potential clients is a great way to gain their confidence. In this way, you must always keep in mind that you need to provide an area on your website in order for your leads to contact you. It is a crucial point. If they can’t contact you or if it’s difficult for them to find it out, you will never convert leads…
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