Chinese Tourism Market: Huge Opportunity for Iran

Chinese people want to explore uncharted territory and experience things rather than see them

Iran cooperation with China: ” We want  more Chinese tourist”

Iran expects to deepen tourism cooperation with China and that Iran will welcome more visitors and investors from China during a meeting in Beijing dedicated to introducing policies and investment opportunities in Iran’s tourism industry. Iran is very eager to deepen its cooperation with China, and frequently holds exhibitions in China, in order to promote Iranian art, literature, and culture.

According to Soltanifar, the country has abundant travel resources and is capable of providing its visitors with a variety of travel experiences. He hoped that more Chinese visitors would come to Iran to enjoy its rich cultural heritage.

The number of foreign visitors has increased by 2.7% since the sanctions against Iran were lifted in January this year. Therefore, Iran wants to attract more Chinese tourists and more Chinese investors for Iran’s tourism industry. Currently, less than 50,000 Chinese tourists visit Iran every year. But with the relationship between China and Iran becoming closer, the number of Chinese tourists visiting Iran will likely grow in the future.

Iran announces visa waiver for Chinese tourists

Good news for Chinese people who want to travel to Iran. A few days later, Iran announced a visa waiver for Chinese tourists. It’s no longer necessary for Chinese visitors to obtain visas, as the sanctions-hit country attempts to boost tourism in the face of an economic crisis.

The Iran government agreed to waive visa requirements for Chinese tourits entering the Islamic Republic of Iran. Chinese tourists would no longer stamp visitors’ passports, allowing them to bypass a US entry ban on travelers who have visited the Islamic Republic.

The main goal of this new tourism policy is to host two million Chinese tourists per year using our country’s numerous attractions. This new could help offset the economic hardships caused by tough sanctions Washington reinstated after withdrawing from a multilateral nuclear deal last year. China is one of the remaining partners in the nuclear deal, according to IRNA, some 52,000 Chinese tourists visited Iran during the 12 months to March.

Iran a unique destination for Chinese tourists

Iran has four thousand years of civilization and numerous historical and cultural to be a unique destination for Chinese tourists. In fact, with some beautiful sceneries in particular in the northern provinces of Iran, such as Gilan, and Mazandaran, with lots of beautiful jungles, favorable climate, delicious local food, and beautiful handicrafts are considered the paradise of Iran. In addition, the existence of great hiking trails, and streams suited for fishing make those provinces the most popular destinations for nature enthusiasts.

The northwestern provinces such as east Azerbaijan, West Azerbaijan and Ardabil, the most archaic territories in Iran, with rich history, great traditional architecture, local delicious confectionery, which are unique in Iran, and impeccable wonderful nature turn those provinces to one of the most popular destinations during vacations for the city residents and travelers.

The western provinces such as Hamadan and Kurdistan, with the mild climate, beautiful jungles, and waterfalls, and mysterious caves, would be great places for those who want to experience the sheer spirit of adventure. Esfahan and Shiraz are the birthplaces of Persian civilization, with numerous historical gardens, gorgeous bridges, and great monuments, attracting lots of visitors from all over the world, including China.

Tehran the capital of Iran, with its various historical gardens and museums, provide the tourists with an opportunity to experience the delight of the Persian Empire. Moreover, Mount Tochal offers an excellent challenge for mountaineers. At the top of this mountain, there is also a small ski piste.

And finally the southern islands of Iran, such as Hendorabi island “pristine Island”, Hormuz Island “Rainbow Island”, Qeshm Island “Island of Seven Wonders”, and Kish Island “the pearl of the Middle East”, are quiet and calm islands with beautiful beaches. They would be the right choices for those who want to stay away from the bustle of cities.

How do Iran Tourism professionals conquer Chinese Tourist

Work on your reputation

Reputation is the key if you want to reach Chinese people in a good way. Chinese people care a lot about reputation if you have some bad comments online or bad feedback, you will never attract Chinese clients. It’s important to make sure that your target sees all the good reviews that you can get. Chinese people increasingly rely on online research when considering a travel agency. 88 percent of Chinese research information online before taking a decision and 86 percent will hesitate to purchase from a business that has negative reviews.

  • Monitoring your reputation and reacting promptly will help you avoid crises and full-on disasters, and prevent negative news about your business from spreading.
  • Your travel agency’s online reputation can affect your site’s rankings. It’s official: Baidu uses an algorithmic solution designed to de-rank sites that offer poor customer experience.
  • Monitoring your online reputation will give you valuable customer insights: what people love about your product, what they wish they could change, and what they feel is missing.

Chinese Online Travel Platforms

There’s no doubt that the online travel industry presents a huge opportunity for companies worldwide, with the global online travel booking market expected to reach $1.955 billion by 2026. With the rising disposable income of the population in China, we can see an increasingly sophisticated Chinese traveler looking for experiences, looking for personalization, particularly if you talk about the mid- to the high-end traveler.

It’s important to understand Chinese customers better and help match them with the right destination, price range, and service level. There is an uptick in demand for tailor-made tours. One that is very popular is for a family with two children, along with two grandparents, hiring a driver and van with a tour guide, choosing whatever hotel level they want to stay in and whatever time they want to start and end.

The local tour operator gives a recommendation as to where to go and how much time they should spend in each city. That kind of package has been growing at three digits every year for the past couple of years. They’re very successful business models.

Chinese Social Media should give you what you want

Chinese Social media network is a good way to interact with friends and family but later, it was later adopted by international businesses which wanted to take advantage of a popular new communication method to reach out to Chinese customers. The power of social media is the ability to connect and share information with anyone and everywhere with many people simultaneously.

Social media network’s role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on travel sites. Its ability to collect information helps focus on marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of targeted. Further, social media can help in building customer relationships through loyalty programs linked to social media.

The chart of Most popular social networks worldwide in 2018 shown below is ranked by the number of active users. It has illustrated that WeChat, QQ, QZone, Douyin / Tik Tok, Sina Weibo and, Baidu Tieba are the most used Chinese social media networks worldwide respectively.

Think Press Release(PR) Marketing

The more people read about your travel agency, the more they know you. Chinese customers and journalists begin to empathize with you and support the business case. The more people understand your purpose and objectives, the more likely you’ll be covered in the media

Optimizing your press releases and sending them out for SEO purposes will help you gain back the positive reputation you deserve, pushing all your negative reviews to the back of SERPs. This will help your brand to achieve a heightened marketing value with an authoritative, widely trusted and influential voice which will be respected and favored by your Chinese target audience.

Chinese People trust an authoritative voice. We will create hot topics and write branded press releases based on your business and publish them on the authoritative media, main portals, vertical media and local media channels in China.

Lead Generation Why not?

Lead generation is the process of attracting interest in your brand/company and products, with the ultimate intention of converting those who show interest into real customers. Nowadays, lead generation is often carried out online through websites, social media sites and online forms rather than through trade shows and phone calls (although these may still be used).

Every sales or marketing campaign starts with relevant leads. Every service can become successful when you target the right audience to promote it. The most important factor in order to reach this audience is to filter prospects until the most relevant remain which will turn into conversions.

Your Travel agency is also your story, so you should aim to weave storytelling and narrative into your content and communications, in order to connect in more ‘human’ ways with your audience. This may be particularly important in China, where storytelling has a long history.

Seo on Baidu, don’t waste your time with Google

It’s no surprise how people use press releases to maximize their off-page SEO backlinking efforts. Every SEO marketer should tell you the importance of keyword research and anchor backlinks. The links commonly found on your content are not there for decorative purposes, but for readers to click so that they can be redirected to your site.

At Gentlemen Marketing Agency, we offer website localisation and development service with graphic design. our websites are Baidu SEO friendly, easy-to-use, CMS (Content Management System) solutions and tailor-made for you to integrated China market, which not only attract your target Chinese audience but perform well on China search engines.

If you are a Iran tourism profesionnal and you want level up your business in China. We have the right solutions for you.

For any question about how to develop your Business in China, just contact us and we will happy to help you


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