MARKETING TO CHINA AGENCY
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To understand marketing in China in 2020, you first need to have a good knowledge of these five terms that have become an integral part of Chinese marketing. They are not just passing fads, but lasting trends that reflect the changing preferences and habits of Chinese consumers. If you would like to know more, read…
Today we will focus on one case study, a Chinese KOL and a cosmetics Top Brand. When key brands such as Estée Lauder appoint a new Chinese brand ambassador, they should be watched closely, as this is likely to have an impact on the competitive luxury landscape. But this initiative seems to be even more…
You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you. Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China…
China, the world’s second-largest economy, was the first to be affected by the coronavirus epidemic, forcing it to stop traveling, close its stores and theme parks, impose masks in public and encourage the public to distance themselves from society. Today, the country is gradually reopening. And while the rest of the world is preparing to…
Too much school pressure in China, competition is high, and Chinese Parents want the best education for their kids. Chinese parents spend up to $43,500 a year on their children’s extracurricular classes. Cramming is increasingly common among young students, according to one education group. More than 60 percent of primary school students in China receive…
China is considered a big publishing industry, and attract world wide authors and agents. This, at the same time, makes it an important and lucrative market for foreign publishers who would like to sell their copyrights there. However, they face unique challenges, not to mention the fact that there is a very different ebook market…
By opening up to more merchants, the Xiaohongshu social e-commerce platform expands its restrictive vendor account settings to include sellers of all sizes rather than just registered trademarks. This allows the platform to advance its marketing initiative. It seeks to improve the monetization of its users and traffic. The application is one of some content-driven…
China offers many business opportunities for foreigners and locals alike. However, the level of success depends on your strategy. The unstable nature of doing business in China explains why some foreign entrepreneurs get rich by investing there, while others are frustrated. The difference between these two groups of people is that one group has explored…
Investors are watching China closely for the economic trend following the coronavirus. Recent earnings reports from leading Western companies with a strong presence in China are encouraging. Of course, data from China itself has suggested that a rebound is beginning to take hold. But many investors and economists believe that official Chinese government figures contain…