MARKETING TO CHINA AGENCY
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Italy keeps proving the skeptics wrong. After every geopolitical wobble, every travel advisory, every economic downturn in China, Chinese tourists keep coming back to Italy. Because Italy is Italy. In 2025, Chinese visitors ranked France, Italy, and Germany as the three most popular European destinations. Italy’s combination of art history, food culture, fashion, and Roman…
‘I want to work on commission.’ ‘Find me Chinese travel agency contacts.’ ‘I will start the China strategy once my main markets are stable.’ I have heard every version of this over a decade of working with international tourism businesses. And in every single case, the businesses that waited ended up starting years behind their…
Chinese tourists spent A.3B in Australia in 2025 — the most of any nationality. Here is how Australian businesses can capture their share.
Turkey just went visa-free for Chinese. Istanbul overtook Prague on Fliggy. Why the rise is structural and what it means.
463,000 Chinese visitors spent £723M in the UK in 2024. 92% visa grant rate. Here is how UK businesses attract more.
Italy is the #1 European destination for Chinese tourists. Spend up 34% in 2024. What Italian businesses should do now.
Chinese outbound tourism is projected to exceed 155 million travelers in 2025. Here are the proven marketing strategies that actually attract Chinese tourists, from being on Ctrip and Mafengwo to building a presence on Douyin and WeChat, with facts and real case studies.
The Chinese outbound market in 2026 is driven by four distinct personas with very different needs. Alex from Chinese Tourist Agency shares the segmentation logic, three real campaign cases, and a 90-day strategy approach for tourism SMEs.
10 expert tips to attract Chinese tourists in 2025: social media, mobile payments, Baidu SEO, Ctrip listings, cultural adaptation, Chinese holidays, and online reputation. Updated with 2024 data.