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How to recruit the best KOLs for attracting Chinese tourists
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How to recruit the best KOLs for attracting Chinese tourists

As you may probably well, know, social media in China is booming and becoming an excellent way for companies to promote their products or their brand, especially when China is just opened from COVID isolation. Here are some figures and facts that can help you to have a better understanding of the market: China is…

Are independent trips the new trend among the Chinese?
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Are independent trips the new trend among the Chinese?

In 2023 the habits of Chinese travellers are changing, now, the popular new trend is focused on personalized adventures. Chinese tourists are looking for customized and interesting travel The tourism market in China has been on pause for the last three years until the government removed the COVID quarantine restrictions.  For many years, Chinese tourism…

Why USA attracts more Chinese tourists than Australia?
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Why USA attracts more Chinese tourists than Australia?

According to a study by the United Nations World Tourism Organization and the China Tourism Academy, China sent more travellers abroad than any other market before the coronavirus pandemic paralyzed international travel in 2020, with about 150 million Chinese tourists spending $277 billion abroad in 2018. That exodus stopped in 2020, and as part of…

10 ways for a Hotel to attract Chinese tourists
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10 ways for a Hotel to attract Chinese tourists

Nowadays, China is one of the largest world markets for outbound tourism and in 2023 hotels are trying to win them back. Through marketing strategies, hotels can boost their popularity among Chinese travellers. The amount of Chinese tourists around the world is growing at an unprecedented pace due to the rise of disposable income and the…

Social media are critical for attracting Chinese tourists
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Social media are critical for attracting Chinese tourists

In 2019, there were more than 150 million outbound trips from China, which means there was the number one travel force in the world before the pandemic. In 2019, 70% of holiday bookings were made online. How do Chinese holidaymakers plan their holidays in 2023 when the world economies expecting their return? How do they…

The majority of Chinese tourists will travel around Asia in 2023
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The majority of Chinese tourists will travel around Asia in 2023

Each year, more than 100 million Chinese tourists are traveling abroad looking for new experiences. However, Asian countries remain the most popular destinations among Chinese travellers. Before the Pandemic, the number of Chinese outbound travellers has rapidly increased becoming the largest source of tourists. Today in 2023 the world is expecting their return. How to…

Do Chinese tourists prefer personalized travel in 2023?
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Do Chinese tourists prefer personalized travel in 2023?

After the harsh COVID times, group travels are set aside for Chinese tourists. You will not any more see them getting out of several buses per ton. Those are increasingly many to turn to personalized travel, more interesting according to their taste. Chinese tourists Chinese tourists have been for a few years encouraged by the Chinese government to…

Where rich Chinese tourists are travelling in 2023
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Where rich Chinese tourists are travelling in 2023

Nothing is ever as it seems: despite Sino-Japanese tensions caused by a dispute over some uninhabited island, 29% of survey respondents from mainland China ranked Japan as their top travel destination in 2023. That is an 18% increase from previous years. With so many new openings, events, and other occurrences in Japan right now, it’s…