MARKETING TO CHINA AGENCY
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Over 300,000 Chinese visitors head to the Nordic countries each year. Northern Lights packages, fjord cruises and Santa Claus Village in Finland are driving the growth. Here is what tourism businesses need to know.
Where Chinese tourists go in 2026: South Korea, Vietnam and Thailand lead, Japan falls. Region by region data and 45 destination guides by Pedro Wang.
Hong Kong received 1.4 million mainland arrivals during Golden Week 2025, with luxury spending up 20%. But the market has changed. Here is an honest look at the numbers, the structural shifts, and what Hong Kong businesses should do for 2026.
Saudi Arabia posted 50,000+ Chinese visitors during Golden Week 2025. With visa-free entry extended through 2026 and a government target of 5 million Chinese tourists by 2030, the market is moving fast. Here is the full picture.
Golden Week 2026 is over. Japan, Hong Kong, and Turkey were the big winners. Morocco surprised everyone. Thailand slipped. Here is the full breakdown of what happened and what to do before Chinese New Year 2027.
Chinese tourists spend more in Australia than any other inbound nationality, averaging AUD 8,000+ per trip. Here is how Golden Week 2025 performed for Australia and what businesses should do to capture that spend in October 2026.
Istanbul saw 136% booking growth during Golden Week 2025. Cappadocia is one of the top photographed destinations on RED. Here is why Turkey is surging with Chinese tourists and what businesses there should do before October 2026.
Morocco nearly doubled its Chinese tourist numbers in 2025, reaching close to 200,000. Here is what is driving the growth, what Chinese tourists post on RED and Douyin, and what Moroccan businesses should do before Golden Week 2026.
Italy ranked 2nd on Chinese booking platforms during Golden Week 2025, with 70% year-on-year growth. Here is what the numbers mean and how businesses in Italy can capture that traffic in October 2026, with Milan Expo as an added pull factor.