Douyin is the TV of Chinese People. They spend hours everyday on Douyin, like Tiktok in the USA or Europe for young people. We start by Case study in Destination marketing in China : Chengdu Today, I invite you to delve into the nuances of the Chinese travel industry, where a remarkable platform – Douyin…
Chinese People has planned to travel first in Asia, and South Korea + Japan were the principal destinations for Chinese tourists during their spring holidays. Increasingly more Chinese tourists are travelling to South Korea and Japan to take advantage of products at lowest prices. There are some reasons why Chinese travelers have preferred South Korean…
With the come back of Chinese outbound tourism , it is important to know the new profile and the behavior of Chinese tourists during their trip abroad, what has changed? What Chinese wants in 2023? Chinese people made nearly 170 million outbound trips in 2019, according to the China’s National Bureau. Before of the COVID…
Chinese tourists would love to travel back to the United Kingdom, visiting the country and shopping. More than 880,000 Chinese tourists spent more than half a billion pounds in the UK in 2018 Chinese tourists spent more than £29m in shopping centres and on high streets across the UK The UK tourism bureau hope that…
In 2023, What Chinese travelers really want ? Good question here is the list of what they really care and want. Understand and identify Chinese tourists particularities. 1- Chinese people like travelling in a group They favor travels surrounded by members of their family or travelling companions. Indeed, family relations have a really important place…
Chinese tourists will be back, but Super rich are willing to travel and want to spend money to luxury trips to really enjoy. China is clearly on the Top for their billionnaires, and is surpassing the USA in the number of super wealthy people. Rising on top of the list, China’s top tiers are $1.3…
Chinese tourists are looking for new vacation destinations like Ski resort. China counts 1.2 millions Skiers , and they prefer to travel oversea to Ski, like Japan, or Canada. Top Ski resort are used to shared information to Chinese tourist in 2023 after Beijing Olympic game. China has 700 ski resorts , but most of…
Through social media sites, the Chinese population collects all kinds of information about products, services, and destinations before making their final traveling decisions. Social networks have become an essential and powerful source of information for Chinese tourists. Generally speaking, Chinese citizens spend a large amount of their time online, mainly on social networks and online…
After China reopening Ctrip reported that overseas bookings increased by 313%. Some researchers predict that the significant amounts of money Chinese consumers saved during the epidemic will result in higher expenditure this year. In terms of travel priorities and expenditures, Chinese millennials are very different from older Chinese generations. The top characteristics of this social…