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Germany was never the obvious choice for Chinese tourists. France has the Eiffel Tower. Italy has the Colosseum. Spain has the beaches. Germany has castles, engineering, football, and the world’s best beer culture. And it turns out, that combination works extremely well for Chinese travelers. Over 1.3 million Chinese visitors traveled to Germany in 2023…
Italy is the #1 European destination for Chinese tourists. Spend up 34% in 2024. What Italian businesses should do now.
463,000 Chinese visitors spent £723M in the UK in 2024. 92% visa grant rate. Here is how UK businesses attract more.
4.47M Chinese tourists visited Thailand in 2025. Recovery is on: up 13% at CNY 2026. Here is why Chinese travelers keep coming back and how to win them.
224,000 Chinese visitors in 2025. $4,200 average spend. Cancun to CDMX: what Chinese tourists want and how to give it to them.
Turkey just went visa-free for Chinese. Istanbul overtook Prague on Fliggy. Why the rise is structural and what it means.
154,000 Chinese visitors Q1 2026 alone. Visa-free through 2027. 2 million expected this year. How tourism businesses can prepare.
500,000 Chinese visitors in 2025. Banff and Rockies go viral on Xiaohongshu. How Canadian tourism businesses attract this high-spend segment.
103,000 Chinese tourists in Brazil in 2025. Now visa-free. Average spend $7,000 per trip. How Brazilian businesses can attract more.