MARKETING TO CHINA AGENCY
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Can you imagine the Chinese Population? 1,453,886,621 on February 17, 2023, based on the latest United Nations data. It’s the equivalent of 18.5% of the total world population! Can you figure out the Market Potential? Key figures about the Chinese tourism wave: China became the largest source of tourists in 2014 In 2019 more than 170 million…
Nowadays, thanks to China opening its borders, Chinese tourists began to fly all around the world with their great spending power. In 2019, there were more than 170 million outbound trips. By the end of 2023, it is expected it will be 110 million outbound trips. So this is just the perfect timing to prepare…
How does a Chinese customer search for its holidays? There were more than 150 million outbound trips from China in 2019. Now, in 2023, the Chinese travel industry slowly starts to recover and awaited to reach its previous global leadership position by 2025. While Chinese tourism is slowly returning to its position in the global…
Thailand has always drawn large numbers of Chinese visitors to its stunning beaches, malls, and temples. It abruptly ended when China closed its borders during the Covid surge. In 2023 Thailand once again warmly welcomed Chinese tourists. This time it wants to make aware of the world and China that is open for the business with…
Throughout the main touristic forums in China, we can draw up the portrait of Chinese travellers. According to their behaviours, we can therefore understand and identify Chinese tourists’ particularities. 1. Chinese seniors prefer travelling in groups They favour travel surrounded by members of their family or travelling companions.Indeed, family relations have a really important place…
Recently, Chinese seniors are more and more travelling but mainly inside China Harsh past Nowadays, Chinese elderly people decided to travel more. Now that they retired from work, they want to finally enjoy their lives. “Finally” because these people went through lots of horrible things during their youth. Indeed, Chinese seniors underwent all the horrible…
Before COVID China was the largest source market of tourists with 155 million outbound trips made in 2019. Today, in 2023 the world awaits for Chinese tourism to get back to its pre-pandemic level. China stays number one globally in terms of the number of outbound trips and money spent during these trips. It seems…
Digital is the new way to attract Chinese tourist You may be an online travel agency looking to reach Chinese customers. You have wonderful, peaceful and beautiful destinations to offer. The only issue is that reaching your target Chinese customers in 2023 won’t be easy if you only focus on one aspect. In this article,…
As you may probably well, know, social media in China is booming and becoming an excellent way for companies to promote their products or their brand, especially when China is just opened from COVID isolation. Here are some figures and facts that can help you to have a better understanding of the market: China is…