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chinese tourists | tourism

Chinese Tourists in Vietnam 2026: How to Turn Rising Numbers Into Real Revenue

ByOliver 12/07/202615/07/2026

Chinese tourists to Vietnam. The number climbed from near zero in 2020 to over 3.6 million in 2023, then to an estimated 5 million in 2024. Vietnam is now one of the fastest-recovering Chinese outbound destinations in all of Asia, and the business opportunity for Vietnamese tourism operators is real, immediate, and growing. But most…

chinese tourists

The Asian countries strategies to win back the Chinese tourists

ByOliver 20/03/202615/07/2026

How are Thailand, Japan, Vietnam, Malaysia and Indonesia competing for Chinese tourists in 2026? We break down each country’s digital strategy, visa policy, and who is winning the race.