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    Italy Is Still a Dream Destination for Chinese Tourists in 2026. Here Is Why.

    Italy keeps proving the skeptics wrong. After every geopolitical wobble, every travel advisory, every economic downturn in China, Chinese tourists keep coming back to Italy. Because Italy is Italy. In 2025, Chinese visitors ranked France, Italy, and Germany as the three most popular European destinations. Italy’s combination of art history, food culture, fashion, and Roman…

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    Chinese Tourists in Morocco: Why Africa’s Most Photogenic Country Is on the Chinese Travel Map

    A Chinese traveler from Shanghai lands in Marrakech. She walks through the medina, posts a photo of the Jemaa el-Fna square at dusk on Xiaohongshu. Caption: 一千零一夜的感觉 (The feeling of One Thousand and One Nights). The post gets 12,000 likes in 48 hours. This is not a hypothetical. It is exactly how Chinese tourism to…