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the booming kids’ sports economy in China (2025), including top trends, popular sports, what parents are really looking for, and how brands can capture demand through Xiaohongshu (Red). 🏃♂️👧 China’s Booming Kids’ Sports Economy: 2025 Overview The youth sports economy in China is expanding rapidly, driven by: In 2025, China’s children’s sports industry is worth…
Introduction to Surfing in China Surfing in China, once a niche sport, has recently caught the wave of popularity. With its vast coastline, the country offers numerous spots ideal for surf enthusiasts. From Hainan’s Riyue Bay, known for its consistent waves, to the emerging surf culture in Xiamen and Shenzhen, China’s surf scene is rapidly…
Snow Sports Gain Popularity in China since Winter Olympic game Winter Sports Enthusiasm Soars as Ski Resorts Open in Changchun After a long half-year wait, the joy of skiing has returned for winter sports enthusiasts. This past weekend marked the opening of two popular ski resorts in Changchun City – Tianding Mountain Ski Resort and…
Are you curious about the latest travel trends among Chinese tourists? Statistics reveal a rising interest in active holidays among these travelers. This blog post will dive into the resurgence of domestic tourism in China, provide insights on popular destinations, and showcase how health-focused vacations are gaining traction. Let’s embark on this journey to unearth…
Navigating the vibrant Chinese scuba diving market can often feel like uncharted waters for many businesses out there. As the number of Chinese recreational divers grows, it’s right about time to dig into the ins and outs of the scuba diving market in China. In this blog post, we’ll dive into tailored strategies that will…
Surfing, once a sport largely tied to places like Hawaii and Australia, is making a big splash in China. Beyond its rich history and bustling cities, China is now becoming a hotspot for surf enthusiasts and businesses alike. Thanks to a growing economy, changing lifestyles, and a push from the government, more Chinese are hitting…
Ultimate frisbee has recently become a popular sport and fashion trend in China, especially in major cities. Ultimate frisbee, or jxiàn fipán in Chinese, was created in the United States in the 1960s and brought to China by American expats in the late 1990s. This trending way of life has skyrocketed in popularity over the…