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China’s sports industry exceeded 3 trillion yuan in 2022. Frisbee became a national trend, padel and trail running followed. Each spread through Xiaohongshu before official recognition. Here is how this trend pattern works and how active lifestyle brands can reach the Chinese audience driving it.
China’s children’s sports industry is worth billion and growing 15% a year. Here’s what Chinese parents want from kids’ sports programs, which sports are rising, and how to reach them on Xiaohongshu and Douyin.
Chinese travelers are heading for the water in 2025-2026. Surfing, kitesurfing, and watersports are growing fast. Here is how surf brands and beach destinations can reach this market.
China’s ski market grew 147% since 2019 and is heading for 520 million ice and snow tourism visits by 2025. Here is what this means for international ski resorts targeting Chinese visitors.
Ctrip data shows active travel searches by Chinese tourists grew 85% year-on-year in 2024. Here is why Chinese tourists are choosing hiking, diving and wellness holidays, and how to capture this demand.
Chinese dive tourism spending hit .65 billion in 2024. Certifications grew 89% in 2022 alone. Here is how to attract Chinese scuba divers using Douyin, Xiaohongshu, and Mandarin-speaking staff.
China’s surf market is growing fast. Demand for surfboards rose 460% in a single year, and Hainan’s surf tourism sector grew 40% in 2024. Here is what foreign surf brands and surf tourism operators need to know to enter this market.