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Chinese Tourists in Morocco: Opportunities for Travel Professionals
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Chinese Tourists in Morocco: Opportunities for Travel Professionals

Tourism is a pillar industry of Morocco. More than 5 million tourists visited Morocco in the first half of 2018, an increase of 10% compared to the same period in 2017, the country’s Tourism Observatory stated. The government hopes to make Morocco one of the top 20 global tourist destinations by 2020 and has taken…

WeChat mini-programs have been taking China’s ecommerce industry by storm.
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WeChat mini-programs have been taking China’s ecommerce industry by storm.

WeChat is the first information channel and means of communication preferred by the Chinese. With this application, you can do almost anything. 94% of Chinese users who have WeChat use it every day. They visit it on average 10 times a day. They can send messages and call their contacts. But also pay directly with…

Egypt, the favourite African destination for Chinese tourists
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Egypt, the favourite African destination for Chinese tourists

Egypt and China have always maintained good relation. Since the late 1970s, Egypt and China have been on a steady path of economic and political rapprochement. As traditional allies withdraw, Beijing is engaging in a “global strategic partnership” with Egypt. By elevating their relations to the highest level in the hierarchy of “partnerships” established by…

Chinese tourists in Algeria, (the secrets to attract them)
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Chinese tourists in Algeria, (the secrets to attract them)

Chinese outbound tourism has been steadily increasing, In 2018 alone approximately 80 million Chinese citizens traveled overseas, and this number is expected reach 100 million by 2021. If Chinese outbound tourism reached these levels it would equal nearly 40% of the entire outbound tourism market for the Asia-Pacific region. Still think it’s not worth it…

+ 50% more Chinese tourists in Africa (and how to take advantage?)
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+ 50% more Chinese tourists in Africa (and how to take advantage?)

Africa is a new final destination with growing appeal for experienced Chinese travelers seeking in-depth, luxury, personalized and independent travel. In this article, we will show you how to ” how to attract Chinese tourists in Africa? Chinese OTA Ctrip reported a 70% year-on-year increase in purchases of Africa-related tour products in the first seven…

How Brands can Appeal to the Affluent Chinese Travelers?

How Brands can Appeal to the Affluent Chinese Travelers?

Chinese tourism is increasingly interesting in terms of numbers and turnover. A growing trend that is always double-digit and constant. China has long been the first country in the world for outbound tourism. And according to the World Travel Organization, in 2020 Chinese tourists in the world will grow further to reach 100 million. A trend…

How to Promote Theme Park among Chinese Travelers?
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How to Promote Theme Park among Chinese Travelers?

With increasing entertainment spending, theme parks receive more attention from Chinese consumers when they want to go to new destinations. In fact, the new research Mintel reveals that the theme park will have a dynamic growth over the next five years in China, increasing to a CAGR (Compound Annual Growth Rate) of 17.7% and reaching…