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Thailand, Japan, Malaysia, Indonesia, Vietnam and South Korea are all competing hard for Chinese tourists in 2026. Here is what each country is doing, who is winning, and what any Asian tourism business can learn from their strategies.
Chinese tourists visit Spain for history, art, food, and luxury shopping. Numbers grew 420% in 2023 and continue rising in 2024-2025. Here is why Spain appeals to Chinese travelers and how to reach them on Chinese digital platforms.