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Chinese buyers invested billion in overseas real estate in 2025. Domestic prices down 10.6%, yields at 1.5-2%, and 740M sqm unsold inventory are driving capital to Thailand, UAE, Japan, and beyond. Here is where it is going and why.
WeChat is not a discovery channel. It is where Chinese buyers verify developers and close deals. Here is how to use every WeChat tool for real estate: official accounts, groups, Mini Programs, WeChat Pay, and WeChat Work.
200-500 RMB per lead, 12 billion RMB ad spend in 2025, 850 leads per month for Sanya Sunac. Why real estate developers put their China marketing budget on Douyin.
Chinese homebuyers face 1.5-2% yields, falling prices, and the legacy of mortgage boycotts. Here is how that frustration is redirecting money toward overseas real estate markets.
India’s premium real estate is growing fast: Mumbai up 12% YoY, Bangalore tech corridor yields 4-5%. Chinese buyers access India via Singapore holding companies. Political tensions since 2020 create barriers but indirect routes remain open.
Chinese buyers peaked at .7B in US real estate in 2017 and dropped to .1B. In 2026 they remain active via student housing, LLC structures, and diaspora purchases. Douyin is the most cost-effective channel to reach them.