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WeChat Marketing for Destination Travel and Tourism Sector: A Comprehensive Guide

WeChat for Marketing in China in 2024. In the rapidly evolving digital landscape, effective marketing strategies for the travel and tourism industry have shifted towards a more digital and interconnected approach. The forerunner in this digital revolution is WeChat, a comprehensive mobile app developed by Tencent, encompassing messaging, social media, and mobile payment functionalities. With…

10 Digital Strategies to learn if you work in Travel Business in China
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10 Digital Strategies to learn if you work in Travel Business in China

Nowadays, thanks to China opening its borders, Chinese tourists began to fly all around the world with their great spending power. In 2019, there were more than 170 million outbound trips. By the end of 2023, it is expected it will be 110 million outbound trips. So this is just the perfect timing to prepare…