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Asian destinations still dominate Chinese outbound travel in 2026. Here is where Chinese tourists are going, how their travel style has changed, and what hospitality brands need to do to win their bookings.
Australia’s Chinese tourism market is back and growing fast in 2026. Learn the latest visitor numbers, top destinations, and practical steps to attract Chinese guests to your Australian business.
China made 130 million outbound trips in 2024 and spent billion abroad. Here is what tourism brands need to know about the Chinese traveler market in 2025-2026.