MARKETING TO CHINA AGENCY
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In 2025, social media drives every Chinese travel decision. Douyin, Xiaohongshu (RED), and WeChat explained: how Chinese tourists use them before, during, and after their trips. Practical tips for tourism businesses.
Chinese tourists spent 260 billion USD on international travel in 2023, more than any other nationality. In 2025, 160 million outbound trips are expected. Here are the key spending facts every business in tourism needs to know.
Travel agency outside China wanting to attract Chinese tourists? Here are the 10 things you actually need to know about how they travel, book, and decide, updated for 2025-2026.