The Biggest Insight We Got from 200+ Chinese Tourism Campaigns
After 200+ campaigns across 30 countries, one pattern keeps appearing. The best results have nothing to do with budget. Here is what we found.
MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
What a Successful Chinese Tourism Campaign Looks Like After 6 Months
Month six is when the story becomes clear. Here is what success looks like at the six-month mark: follower counts, Ctrip bookings, ROI benchmarks by property type.
The First 90 Days of a Chinese Tourism Campaign: Our Process
The first 90 days decide whether months 4, 5, and 6 work or not. Here is what our process looks like from day one to the quarterly review.
How to Brief a Chinese Digital Marketing Agency: What to Expect
Most briefs we receive are missing the same three things. After 200+ campaigns, here is what a solid brief looks like and what to prepare before week one.
‘Restaurant Australia’, Australia’s new food and wine campaign to seduce Chinese travellers
Food and wine are now the primary reasons Chinese tourists choose Australia. 78% list food as a top-three motivation. Three real campaign case studies show what actually works for Australian food and wine operators reaching Chinese visitors in 2025-2026.