MARKETING TO CHINA AGENCY
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China remains the world’s number one outbound tourism market in 2026, with 175 million projected trips. Alex at Chinese Tourist Agency shares the latest data from Chinese sources, 3 real case studies, and a practical tourism strategy for businesses targeting Chinese travelers.
Over 70% of Chinese outbound tourists now travel independently. Here’s how they plan, book, and decide where to go, and what travel businesses need to do to show up in their consideration.