Online Branding Agency in China
In China Branding is everything
Online branding is a critical aspect of what will make a brand to project its image among other competitors in China. Every brand that will create product awareness in China has to present good product image, visibility and community management through press relations.
Attractive, Rich and Meticulous Contents
We register and manage your Brand on the platforms.
Chinese KOLs are people who have big social media presence, who could influence consumers’ purchasing decisions.
Social Media is a key to reach more and more Chinese customer.
Management of the image of your brand and answers to the questions asked by the users on the forums.
Attractive, Rich and Meticulous Contents
Chinese content writers are the most prepared going by their search engine activities. They are careful in their selection of what response is expected in their online transaction so as to generate leads. They look for contents that are precise, with checked information that has no spelling errors.
They look for those who will provide a great user experience on their websites. They are thrilled with websites with mobile size because of their level of phone usage. Great websites well designed, spacious, color combination and good quality graphics. With easy navigation, ergonomic, intuitive, a simple menu, and well organized homepage. Special tools to introduce your tourists.
Social Media market in China is very different from the western world; the difference is also clearly seen at the number of users actually: more than 800 million active users on WeChat and 550 million on Weibo (a twitter like microblogging platform).
You can send push notifications, share valuable content in video, text or image with your followers. Chinese people comment, like and share interesting content.
Using digital media is extremely popular in China and more than in Western countries. It is clear that the marketing influence of celebrities in China have a big effect on the customer behaviour.
KOLs (key opinion leaders) are usually experts who have a great influence on a large number of followers. They come in different packages and presentations; some of them can be celebriety or just a normal person. They are used to do video blogging while some others will do just regular blogging in social media platforms as WeChat and Weibo. t
They also increase their popularity in China as bloggers and writers and has gained importance among the Chinese netizens.
Online branding in China cannot be complete without a strong e-reputation to turn consumers’ attention from negative criticisms, misinformation and bad opinion about a brand. From online press relation portals, banner display marketing, billboard screen, social media platforms, blog posts to content and copy writing, information given should project brands positive with testimonials for positive results. Added to these tools are the key opinion leaders and the Chinese influencers using word-of-mouth campaign for online branding.
Our services can provide Brands With:
– Press relations online portals to improve branding projection
– Market brands on Chinese social media like Weibo to increase awareness
– Connect brands to key opinion leaders for online branding
– Provide brands with effective marketing survey on product image
– Provide brands with high-quality products videos for image marketing
Frequently Asked Question about Online Branding in China
WHY SHOULD I INVEST ONLINE?
China Is an important market for growth, amounted to more than 494.5 billion US dollars in China. With the increase in wages, the Chinese middle class spends a bigger part of their income on Shopping, travel, restaurant and cinema. In China, about 9 in 10 have an account on Chinese social network.
It is important to invest online because China is the most connected country. In the mainland, there are over 800 million users and 82% of them use their smartphone to connect. For a brand, it is more appropriate to promote online rather than through traditional media.
WHAT IS ONLINE BRANDING AGENCY?
A branding agency will support your brand, by developing an understanding of your business, clarifying your goals and communicating this in the right way to the right audience.
Their main goal is to help, develop, maintain and improve brands.
Your brand is what allows you to gain competitive advantage, define a robust brand communications strategy and above all increase your reach and widen your target audience.
Choosing a branding agency to work alongside you can help you to achieve all of these things and more. You need to find the right branding agency for you.
HOW CAN MY BRAND GET A REPUTATION?
Word-of-mouth in China online is very important to the reputation of your restaurant. There are several ways to build a positive reputation.
– Build and animate a loyal community. Social networks will allow you to build your community and loyalty. While WeChat is the most used social network, Weibo can also allow you to gain reputation and retain new subscribers. This works like a microblog with a limited number of characters. Forums and blogs can also help you gain reputation.
– Use external sources. Relations presses and specialized blogs in the food and drinks are very important to have better visibility and reputation positive online. The Chinese will trust a brand that has been recommended by an online newspaper or KOLs(Key Opinion Leader).
WHY USE BAIDU RATHER THAN GOOGLE?
In China, Google is blocked by the ‘Great China Firewall’ and represents only 2% of users in China. The remaining 98% of Internet users in China use Baidu.
The main difference between Google and Baidu is the latter privilege priority in Chinese characters sites. Using these characters is paramount to your site and for all SEO campaigns.
HOW SATISFIED CHINESE CONSUMERS OF MY BRAND?
More and more Chinese like foreign products. There is a large variety of foreign brands in China. The Chinese customer expects value for money. Generally, the Chinese who traveled have a more open mind and appreciate foreign brand.
growing sales in China are coming at the expense of purchases made overseas, which in recent years have accounted for as much as 80 per cent of luxury shopping by Chinese consumers.
Although it is foreign brand, it is essential to translate the website into Chinese.
We must not forget that a satisfied consumers is your best seller because it will talk to his family and friends and on social networks.