Restaurant Promotion in ChinaDianping and Meituan
How do we help you to promote you restaurant in China?
Online Platforms for Restaurants
We register and manage your restaurant on the platforms.
Management of the image of your hotel and answers to the questions asked by the users on the forums.
We increase the results of your restaurant on the search engine
We will send you a detailed report every month and an analysis of the results.
PLATFORMS DIANPING AND MEITUAN
Dianping and Meituan are the most applications used by Chinese citizens. They offer different establishments and services such as restaurants, hotels, cinemas, etc. Internet users can visit the profile of the restaurants that interest them, look at the menu and photos taken by other restaurant’s guests.
The Dianping and Meituan platforms allow your restaurant to gain visibility.
Our marketing agency can help you promote your restaurant on the platforms
BAIDU SEO AND WEBSITE
If you want to target Chinese consumers, it is essential to create a website in Chinese. Most Chinese have a very low level of English. According to the ranking of EF (Education First), their level of English is in 46 positions out of 70 countries. If you want them to access relevant information such as the menu and the contact form, you have no choice but to translate your website. In addition, a translated website will be better referenced on Baidu.
Our agency specializes in SEO on Baidu and can help you to position itself in the top search results.
The online reputation of your restaurant is very important. Before going to your restaurant, the Chinese will usually read the reviews and comments of other users. If there are too many negative opinions against positive reviews, the Internet user will turn to another restaurant rather than yours.
To do this, there are several ways such as press relations. You can encourage journalists or bloggers to publish online articles about your restaurant, which will allow you to get a better reputation.
Our agency has more than 2000 online journalists on our address book and we select them in relation to your target audience.
WeChat is the most widely used social network in China. It looks like Facebook but offers more features like book a hotel room, buy movie tickets, pay their electricity bill or telephone, book a table at a restaurant, etc. Companies can create an official account. Today, the number stands at 4 million accounts. It allows social network users to subscribe to news related to the company’s activities.
Our agency helps you to create and manage your official account.
Frequently Asked Question about Restaurant Promotion in China
WHY SHOULD I INVEST ONLINE?
The catering market amounted to more than 494.5 billion US dollars in China. With the increase in wages, the Chinese middle class spends a bigger part of their income on leisure like going to a bar, restaurant and cinema. In China, about 9 in 10 have an account on Chinese social network.
It is important to invest online because China is the most connected country. In the Middle Kingdom, there are over 649 million users and 80% of them use their smartphone to connect. For a restaurant, it is more appropriate to promote online rather than through traditional media.
WHAT IS DIANPING AND MEITUAN?
Dazhong Dianping or 大众 点评 can be translated literally by “public opinion” or “opinion of the people”. As the name suggests, the site allows members to provide advice on services including all physical facilities such as cinemas, spas, karaoke, restaurants, etc. The website’s priority is to highlight the hospitality establishments. The website also offers discounted rates of interest on the services offered.
The platform has over 140 million users and 40 million reviews.
For restaurants and other private businesses wishing to use it as a promotional tool, Dianping offers some free features like creating a page with the addition of small pictures on the platform. With the Premium option, restaurants can post their menu on the website and get other benefits. The site also features restaurants home delivery service in exchange for a commission.
For some time, the platform Tencent is working with the group, allowing them to offer a simpler use to their users.
As for Meituan, it offers the same functions as Dazhong Dianping.
HOW CAN MY RESTAURANT GET A REPUTATION?
Word-of-mouth in China online is very important to the reputation of your restaurant. There are several ways to build a positive reputation.
– Build and animate a loyal community. Social networks will allow you to build your community and loyalty. While WeChat is the most used social network, Weibo can also allow you to gain reputation and retain new subscribers. This works like a microblog with a limited number of characters. Forums and blogs can also help you gain reputation.
– Use external sources. Relations presses and specialized blogs in the food and drinks are very important to have better visibility and reputation positive online. The Chinese will trust a restaurant that has been recommended by an online newspaper.
WHY USE BAIDU RATHER THAN GOOGLE?
In China, Google is censored by the government and represents only 2% of users in China. The remaining 98% of Internet users in China use Baidu.
The main difference between Google and Baidu is the latter privilege priority in Chinese characters sites. Using these characters is paramount to your site and for all SEO campaigns.
HOW SATISFIED CUSTOMERS OF MY RESTAURANT?
More and more Chinese like Western food. There is a wide variety of restaurants in China as French cuisine, Spanish, Korean, Japanese, etc. The Chinese customer expects value for money. Generally, the Chinese who traveled have a more open mind and appreciate foreign food.
The Chinese also love good wine, including brands of French wines. In 2016, China imported about 481 million liters of wine, representing 2.91 billion. Wine consumption in China noted an increase of 13.8 compared to the previous year.
Although it is foreign cuisine, it is essential to translate the menu into Chinese.
We must not forget that a satisfied customer is your best seller because it will talk to his family and friends and on social networks.