Hotel Marketing Agency in China
How do we help you to promote your hotel in China?
Brands that are into promotion, sales, and general business development in the hotel industry have a huge potential market in the China to tap from. The Chinese rely very much on searching for products and services from the internet because of effective search engine operations. Brands should focus on branding to ensure that the Chinese can access from the comfort of their homes the hotel of their choice online. So many factors are responsible for promoting hotel industry in China from a good image, visibility, e-reputation, press relations to community management via the social platforms.
Online Platforms for Hotel
We register and manage your hotel on the platforms.
Management of the image of your hotel and answers to the questions asked by the users on the forums.
We increase the results of your hotel on the search engine
We will send you a detailed report every month and an analysis of the results.
Website and Search Engine Optimization
The primary thing a brand can do to attract the Chinese in Hotel industry is to have a website with the content written in creative Chinese language. The content should be high in quality, with perfectly featured pictures, videos and relevant keywords that can rank high in SEO. Your website should be mobile responsive because the Chinese are always browsing for products. Hotel Websites that are wee displayed on a mobile screen are viewed positively on mobiles and booked directly from mobile phones.
Baidu, in particular, gives Chinese websites priority, by making image and visibility among the internet users much attractive. This is the main search engine that can make a hotel in China to be viewed easily and booked. Therefore a hotel in China can rank high by complying with Baidu specific requirements and have results from the first page.
Online Booking Platforms
Most Chinese internet users have been booking their hotel through websites of online travel agencies. The main websites used in booking luxury hotels are Ctrip, Qunar, eLong, LY and the official hotel websites if provided. A brand without a mobile responsive website in China is not in business! A mobile responsive website like Ctrip is the leading OTA booking brand in China. Online booking websites are also places of great review for information as a guest will tap into it for brand enquiries.
Based on the performing level of online booking platforms, social media platform have played significant roles of publicity to improve hotel images. Social media platforms like WeChat, Weibo, QQ, RenRen and Qzone are the hotel marketing promoters in China.
Online PR in China
Digital communication in China has become stronger with press relation portal especially the word-of-mouth campaign. It makes a hotel in China to be visible in a positive way.
This tool can be used as guest posts on a website or blog, as a review of an article, or a hotel name can be published in their articles. Magazines which specialize in luxury hotel information like Sina Travel, CNGold or DuGoogle can be used to give great news about their activities.
A hotel has no choice but to get among good qualities of the image, visibility and more importantly good, positive online reputation. The Chinese have a culture of sharing their hotel experience of reputation with friends, fans and family members.
When Chinese luxury visitors are looking for a hotel on Baidu, they give attention to websites with positive comments. Offer complementary services on-site to positively impact on Chinese customers’ online reviews.
Our Services can provide Hotel brands with:
Image promoting tools and visibility
Place brands on pages of Baidu
Connect brands to key opinion leaders
Provide brands with effective online hotel booking platforms
Provide content that can give users great experience
Promote brands on social platform like Weibo
Frequently Asked Question about Hotel
Promotion in China
WHY SHOULD I INVEST ONLINE?
The catering market amounted to more than 494.5 billion US dollars in China. With the increase in wages, the Chinese middle class spends a bigger part of their income on leisure like going to a bar, hotel and cinema. In China, about 9 in 10 have an account on Chinese social network.
It is important to invest online because China is the most connected country. In the Middle Kingdom, there are over 800 million users and 80% of them use their smartphone to connect. For a hotel, it is more appropriate to promote online rather than through traditional media.
WHAT IS DIANPING AND MEITUAN?
Dazhong Dianping or 大众 点评 can be translated literally by “public opinion” or “opinion of the people”. As the name suggests, the site allows members to provide advice on services including all physical facilities such as cinemas, spas, karaoke,hotels, etc. The website’s priority is to highlight the hospitality establishments. The website also offers discounted rates of interest on the services offered.
The platform has over 140 million users and 40 million reviews.
For hotels and other private businesses wishing to use it as a promotional tool, Dianping offers some free features like creating a page with the addition of small pictures on the platform. With the Premium option, HOTEL can post their services on the website and get other benefits. The site also features restaurants home delivery service in exchange for a commission.
For some time, the platform Tencent is working with the group, allowing them to offer a simpler use to their users.
As for Meituan, it offers the same functions as Dazhong Dianping.
HOW CAN MY HOTEL GET A REPUTATION?
Word-of-mouth in China online is very important to the reputation of your hotel. There are several ways to build a positive reputation.
– Build and animate a loyal community. Social networks will allow you to build your community and loyalty. While WeChat is the most used social network, Weibo can also allow you to gain reputation and retain new subscribers. This works like a microblog with a limited number of characters. Forums and blogs can also help you gain reputation.
– Use external sources. Relations presses and specialized blogs in the food and drinks are very important to have better visibility and reputation positive online. The Chinese will trust a hotel that has been recommended by an online newspaper.
WHY USE BAIDU RATHER THAN GOOGLE?
In China, Google is censored by the government and represents only 2% of users in China. The remaining 98% of Internet users in China use Baidu.
The main difference between Google and Baidu is the latter privilege priority in Chinese characters sites. Using these characters is paramount to your site and for all SEO campaigns.
HOW SATISFIED CUSTOMERS OF MY HOTEL?
More and more Chinese like luxury hotel. There is a wide variety of restaurants in China as French cuisine, Spanish, Korean, Japanese, etc. The Chinese customer expects value for money. Generally, the Chinese who traveled have a more open mind and appreciate luxury service.
The Chinese also love good wine, including brands of French wines. In 2016, China imported about 481 million liters of wine, representing 2.91 billion. Wine consumption in China noted an increase of 13.8 compared to the previous year.
Although it is luxury hotel, it is essential to have a Chinese staff.
We must not forget that a satisfied customer is your best seller because it will talk to his family and friends and on social networks.