What China’s ’45 degree life’ trend means for brands

A new trend in China shows that young people prioritize balance and well-being over the grueling work culture of the ‘996’. Movements in China that clash The new tang ping or “lying flat” movement (Tang Ping) has emerged among Chinese youth over the past year. It is a refusal to accept the country’s grueling “996” … Continue reading What China’s ’45 degree life’ trend means for brands