The Sino-Moroccan collaboration is getting stronger




China and Morocco are business partner. Good news for all tourism players and Morocco Brands that want to sell in China.


The Sino-Moroccan Virtual Forum on Tourism was organized by the Chinese Ministry of Culture and Tourism in partnership with the Moroccan Minister of Tourism.

More than 150 participants from the tourism sector, diplomatic service, and research institutions from both countries attended the conference.

If you want to know more, read the rest of this article.

  • What is the purpose of this forum?
  • The evolution of Sino-Moroccan relations

I. What is the purpose of this forum?

With the aim of a successful revival of the tourism sector, the forum was an opportunity to share experiences and good practices.

To further develop future tourist flows between the two countries, the two ministries agreed to capitalize on the achievements and continue their efforts.

This forum devoted a large part of its time to workshops on networking and tourism development paths.

These workshops provided an opportunity to discuss good practices and successful experiences to present business opportunities in the tourism sector in both countries.

The Ambassador of Morocco in China, Mr. Aziz Mekouar, wishes to emphasize that the holding of a tourism forum between Morocco and China is an opportunity to exchange views and experiences in tourism cooperation and recovery of the sector affected by the pandemic.

The positive impact of the forum will strengthen Sino-Moroccan relations and will allow the promotion of both countries in a post-pandemic phase.

The announcement of the royal decision to exempt Chinese citizens from the visa requirement, starting in 2016, clearly reflects the Kingdom’s desire to intensify human and cultural exchanges and to strengthen its openness to China.


II. The evolution of Sino-Moroccan relations

With an unprecedented increase in the number of tourists from 10,000 to about 150,000 since the cancellation of the visa in 2016, it is likely to increase further with the opening of a direct air link Casablanca-Beijing in January 2020.

Besides, with Morocco’s accession in 2017 to the Chinese initiative “Belt and Road“, the ties between the two countries will only be strengthened, noting that this unique project offers both countries the opportunity to deepen mutual understanding.

Morocco and China have shared for hundreds of years a trade exchange and regular relations through the Silk Sea Route.

In conclusion

The sino-Moroccan friendship continues to grow stronger.

It is fostered by mutual understanding, common commitments, and the desire to build winning partnerships in all areas.


Further readings


Chinese Tourists in Morocco: Opportunities for Travel Professionals


The leading Chinese travel player search partnerships in Morocco

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