The leading Chinese travel player search partnerships in Morocco

When Chinese travel companies search for local partners in destinations like Moroocco, Africa, or other popular tourist spots, they prioritize specific requirements to ensure a seamless and appealing experience for their clients.

UPDATE 2025

Here are 10 key things Chinese travel companies look for in local partners:

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1. Social Media Presence

• Why: Chinese travelers heavily rely on social media platforms like WeChat, Xiaohongshu (Little Red Book), Weibo, and Douyin (TikTok) for travel inspiration and reviews.
• Expectation: Local partners should have a strong presence on these platforms, with visually appealing content (photos, videos) and positive reviews.

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2. Brochures and Marketing Materials in Chinese

• Why: Chinese travelers prefer information in their native language to feel comfortable and informed.
• Expectation: High-quality brochures, websites, and promotional materials translated into Simplified Chinese, with culturally relevant messaging.

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3. Customizable Itineraries in Chinese

• Why: Chinese tourists often seek personalized and unique experiences.
• Expectation: Ready-made or customizable itineraries in Chinese, highlighting luxury, cultural, and Instagram-worthy activities.

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4. Local Adaptation for Chinese Preferences

• Why: Chinese travelers have specific preferences, such as hot water, Chinese food, and group-friendly activities.
• Expectation: Local partners should adapt services to include Chinese-speaking staff, Chinese cuisine options, and amenities like kettles in rooms.

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5. Chinese-Speaking Staff

• Why: Language barriers can hinder the travel experience.
• Expectation: Hotels, tour guides, and customer service teams should have Mandarin-speaking staff to assist Chinese tourists.

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6. Understanding of Chinese Travel Culture

• Why: Chinese travelers have unique cultural habits, such as preferring group tours, valuing face (reputation), and enjoying shopping.
• Expectation: Local partners should understand these nuances and tailor services accordingly, such as offering group discounts or luxury shopping experiences.

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7. Payment Systems Familiar to Chinese Tourists

• Why: Chinese tourists rely on mobile payment systems like Alipay and WeChat Pay.
• Expectation: Local businesses should integrate these payment methods to make transactions convenient for Chinese travelers.

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8. Partnerships with Chinese OTAs (Online Travel Agencies)

• Why: Platforms like Ctrip, Fliggy, and Qunar are widely used by Chinese travelers to book trips.
• Expectation: Local partners should collaborate with these OTAs to increase visibility and bookings.

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9. Focus on Safety and Hygiene

• Why: Post-pandemic, Chinese travelers prioritize safety and cleanliness in Africa
• Expectation: Local partners should adhere to high hygiene standards and promote their safety measures in marketing materials.

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10. Unique and Instagrammable Experiences

• Why: Chinese travelers love sharing their experiences on social media.
• Expectation: Local partners should offer unique, photogenic experiences, such as private beach dinners, underwater activities, or cultural performances.

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Bonus: Additional Considerations

• Visa Assistance: Help with visa applications or provide visa-free entry options.
• Group-Friendly Services: Accommodations and activities that cater to large groups or multi-generational families.
• Loyalty Programs: Incentives for repeat customers, such as discounts or exclusive perks.
• Cultural Sensitivity: Avoid cultural taboos (e.g., the number 4 is considered unlucky in Chinese culture).

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By meeting these expectations, local partners can build strong relationships with Chinese travel companies and tap into the lucrative Chinese outbound tourism market.

Chinese tourists love to travel in Morocco, and make a mammoth trip as Ctrip create the travel industry in Morocco

Ctrip marked on Friday in Rabat a co-promoting association to build up the progressions of Chinese travelers in Morocco.

Ctrip partnership

RABAT – Ctrip, the most prominent online travel organization in China, marked on Friday in Rabat, a co-showcasing association to build up the progressions of Chinese visitors in Morocco.

As indicated by Moroccan The travel industry Service’s information, about 180,000 Chinese vacationers visited Morocco in 2018. The number has risen from 43,000 back in 2016, this is attributed to the Visa exemption policy.

Chinese residents will make around 800 million excursions to goals at home and abroad during the up and coming National Day occasion, as indicated by a report from China’s biggest online travel office Ctrip. 

• how to register on Ctrip here 

 

Ctrip clients have booked outings to 90 nations and locales through the online stage for the week-extended vacation toward the beginning of October, said the report.

About Morocco and Chinese outbound tourist : Morocco’s ‘Passive’ Tourist Industry Does Not Cater to Chinese Visitors.

 

Chinese trourists made 726 million residential trips during a year ago’s National Day occasion, up 9.43 percent year on year.In light of development rates in recent years, around 800 million excursions might be made during the up and coming occasion, said Peng Liang with Ctrip’s visitor information investigate focus.

Household visits will keep on blasting this year as Chinese individuals are all the more ready to make a trip in-country to praise the 70th commemoration of the establishment of the Individuals’ Republic of China, Peng stated. They are likewise underlining a progression of measures to help social and the travel industry utilization.

In China, 99% of tourism Business is online

First-level urban areas, including Shanghai, Beijing, and Guangzhou, remained the most significant wellsprings of guests while province-level urban areas denoted a quicker development as far as vacationer numbers. The more substantial part of the explorers will be youngsters matured somewhere in the range of 20 and 40, while about 33% of sightseers will be kids with their folks, the booking information appeared.Chinese will likewise make a large number of outbound trips during the occasion on account of an expansion in direct universal flights and advantageous visa arrangements, as indicated by the report.

Ctrip, related to the National The travel industry Office in Morocco, will work to build Chinese the travel industry to the nation.

The understanding, which is, as a result for a long time, will utilize different computerized promoting efforts to bring issues to light about different Moroccan goals Chinese should look at. Moroccan authorities affirmed a visa exclusion strategy in 2016, making it more  straightforward for the Chinese to visit the nation. Authorities have additionally thought of a China-Morocco Year of Culture and The travel industry occasion, set to occur in 2020.

Ctrip fellow benefactor and Administrator James Liang said Moroccan has a great deal to offer Chinese guests, yet the quantity of Chinese to visit the nation has been amazingly low. 

Target of this Marketing operation

He said the objective is to change this and allure Chinese vacationers to visit the delightful country.

Ctrip, which is a Web travel organization, will work to build online networking mindfulness about the nation, make a bundle visit item and work on other community-oriented undertakings that enable Moroccan residents to profit by the expanded the travel industry monetarily.

Since the commencement of the visa exclusion strategy, there has been more than 75 percent ascend of Chinese travelers to the nation – from 43,000 out of 2016 to around 200,000 of every 2018. Ctrip flight data shows that Morroco is the third most mainstream African goal for Chinese visitors – Namibia and Rwanda were first and second.

BIg Growth

There was a 140 percent expansion in the number of battles to Morocco from China in a one-year range.

Morocco The travel industry, Air Transport, Crafted works, and Social Economy Pastor Mohamed Sajid said the objective is to allure 500,000 Chinese visitors to visit the nation during the multi-year, and with Ctrip’s help, he and different authorities feel this is more than conceivable. He said the genuine objective is to get one of the best 20 goals to visit on the planet. Chinese travelers are digitalized

Spreading over more than three years, the organization will plan to expand the introduction of Moroccan goals in China, eminently through advanced showcasing efforts. With more than 60 years of friendly relations, a China-Morocco Year of Culture and The travel industry made arrangements for 2020, and a visa exception approach set up since 2016, the nation has opened its ways to grasp Chinese vacationers.

Morocco is such a great nation for tourism

James Liang, director and fellow benefactor of Ctrip, commented ‘Morocco is such a great nation, with numerous rich encounters anticipating Chinese guests. Be that as it may, up until this point, the extent of Chinese visitors visiting the district has remained generally low.’

Working with Ctrip, Morocco will additionally profit by web-based social networking presentation and bundle visit item advancement, among different purposes of a joint effort, to enable the nation to understand its travel industry desires.

In a long time since the presentation of the visa exception strategy, the quantity of Chinese voyagers visiting the nation has taken off from 43,000 out of 2016 to 200,000 of every 2018.
As per Ctrip flight information, Morocco was the third most mainstream goal in Africa for Chinese outbound travellers during the 2019 summer Christmas season, following Rwanda and Namibia.

The number of flights booked from China to Morocco became 140% contrasted with the previous summer.

Mohamed Sajid, priest of the travel industry, air transport, crafted works, and social economy in Morocco stated: ‘We plan to pull in 500,000 Chinese voyagers in 2020, and with Ctrip, I am sure we will gain great ground towards procuring a spot among the world’s best 20 goals.

 

Before the visa exception declared in June 2016, Morocco got a normal of under 20,000 Chinese travellers for each year. In 2017, this number moved to 118,000.

The organization traverses three years and targets expanding the permeability of Morocco’s goal in China, outstandingly through computerized publicizing efforts, the ONMT said in an announcement.

“It will help to accomplish our objective of getting exactly 500,000 Chinese travellers for each year,” it included.

 A New Generation Is Reshaping Overseas Travel

Mention Chinese tourists and what comes to mind are often images of flag-led assemblies piling out of coaches and clamoring for photo opportunities, shopping spoils and the best views of the surrounding attractions.

Subverting this stereotype, however, is a generation of Chinese travelers that is skipping cookie-cutter tour packages in favor of authentic experiences that fulfill individual needs.

Indicating the shift in travel preferences, most Chinese tourists now prefer to book trips over the internet rather than meet with travel agents. They also seek a balance between authentic local experiences and — by being able to use their home language and familiar payment methods — staying in their comfort zone. In terms of travel frequency, Chinese travelers took an average of 2.5 foreign leisure trips over the past year, usually over China’s Golden Week, a semi-annual week-long national holiday. source

Morocco’s ties with China give big boost to tourism