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Pragmatic reality analysis by experts… If your tourism bureau isn’t on Xiaohongshu (Rednote) by Q1 2026, you’re handing 20-30% of potential Chinese visitor revenue to competitors who are.By Olivier Verot, Founder of Gentleman Marketing Agency (GMA) China’s outbound tourism is roaring back;130 million trips projected for 2025, with 2026 eyeing 150M+ as visa-free deals multiply…
Listen up: If you’re a Tanzanian travel agency safari outfits in Arusha, beach hustlers in Zanzibar, or Kilimanjaro climbers you’re staring at a $2-3 billion China outbound pie in 2026, with Africa snagging 10-15% growth. 🙂 By Olivier Verot, Founder of chinesetouristagency But forget partnerships; they’re bloated, slow, and eat 50-70% commissions. Xiaohongshu (Rednote): The…
Stop asking “Where should I go?” the travel KOLs on Xiaohongshu (RED) already mapped out your trip for you. Some are climbing sacred mountains, some are sipping champagne in seven-star hotels, some are taking kids to archaeology lessons in the Forbidden City. And their fans? Just hit “save” and copy-paste the itinerary. Here’s the Top…
Alright, let’s talk Xiaohongshu (Little Red Book) and why, if you’re serious about bringing in tourists and making your hotel the go-to spot, you need to go all-in on this platform. Little Red Book is a app for travel inspiration, (like instagram) and it’s where Chinese tourists go to discover places they actually want to…