Chinese consumers still represent about 25% of global luxury sales
Chinese tourists and luxury spending in 2026: 25% of global luxury sales, quiet luxury trend, and how SMEs can win with authentic experiences. 3 real campaign stories.
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9 Key Developments in Chinese Outbound Tourism (2026 Update)
Discover the 9 biggest developments shaping Chinese outbound tourism in 2026. From FIT growth and Douyin discovery to silver generation travel and payment expectations, here is what every tourism business needs to know.
Chinese are investing more in the U.S. Real Estate
Chinese buyers peaked at .7B in US real estate in 2017 and dropped to .1B. In 2026 they remain active via student housing, LLC structures, and diaspora purchases. Douyin is the most cost-effective channel to reach them.
Why USA attracts more Chinese tourists than Australia?
The USA attracts 3x more Chinese tourists than Australia. Here is why, and what Australia can do to close the gap in 2026.
The majority of Chinese tourists will travel around Asia in 2023
Asian destinations still dominate Chinese outbound travel in 2026. Here is where Chinese tourists are going, how their travel style has changed, and what hospitality brands need to do to win their bookings.
Chinese tourists to the USA : 10 key insights
10 key insights about Chinese tourists visiting the United States in 2025-2026: who they are, what they spend, and how to reach them on Chinese digital platforms.
China has become one of the top global sources of tourists
China made 130 million outbound trips in 2024 and spent billion abroad. Here is what tourism brands need to know about the Chinese traveler market in 2025-2026.