Are independent trips the new trend among the Chinese?
Over 70% of Chinese outbound travelers are now FIT – free independent travelers. Here is who they are, how they plan, and how your business can attract them in 2026.
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How Chinese travellers are changing the luxury industry in 2024!
Chinese luxury travelers in 2025 are choosing experiences over shopping bags. Discover the 10 key trends shaping this market and how brands can adapt their strategy to attract high-spending Chinese visitors.