new tourists trends

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

  • |

    Why Chinese Travelers Are Choosing Safari Lodges and Egypt Over the Old Group Tour in 2026

    I got a call last month from a lodge manager in Kenya. He asked me one question: why are his Chinese guests suddenly booking direct, no agency, no group code, just an email in careful English asking about tent size and mosquito nets. I told him: welcome to 2026. I spent ten years watching how…

  • |

    Why Chinese Travelers Are Chasing the Aurora, and How Nordic Hotels Are Catching That Demand

    Last winter I got a call from a hotel manager in Tromsø. Small property, 40 rooms, glass roof suites. He asked me one question: “Pedro, why is my booking calendar full until March, but almost none of it is direct?” I already knew the answer before he finished the sentence. Xiaohongshu. Someone’s photo of the…

  • Ethiopia hopes to attract more Chinese tourists via digital technology

    Chinese tourists to Africa reached approximately 1.5 million visits in 2024. Ethiopia has direct flights to Chinese cities via Ethiopian Airlines, Belt and Road investment creating local Chinese networks, and UNESCO World Heritage Sites that are largely unknown to Chinese tourists. Here is how Ethiopia is building its Chinese tourism strategy in 2026.

  • |

    Top Destinations for Chinese Tourists in 2026: Full Rankings and Trends

    Where Chinese People want or plan to travel ? Who will get the Chinese RMB ? Questions for Travel Entrepeneurs, CEO tourism and Directors. Chinese Outbound Tourism in 2026: The Numbers You Need to Know 130 million+ outbound trips from China in 2025, on track to surpass the 2019 peak of 155 million Japan, Thailand…