MARKETING TO CHINA AGENCY
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Since 2012, China is the first country in terms of global tourism spending. In 2015, 109 million Chinese tourists spent $ 215 billion, or 192 billion euros (35% of world spending) CHINA IS THE FIRST WORLD TOURIST POPULATION The Chinese market is very dynamic. WHY CHINA IS THE FIRST COUNTRY IN TERMS OF GLOBAL…
Dubai’s world-famous Mall of the Emirates uses new digital mobile application to attract Chinese shoppers Mall of the Emirates, the world-known luxury shopping mall in Dubai, in the United Arab Emirates (UAE) launched a new mobile application, thought in details especially for Chinese customers. Indeed, the shopping center recognizes the potential of Chinese shoppers so…
Displaying up in yoga trousers and sneakers wherever outside the house in the fitness center was once frowned upon, however present-day street-style icons and pros alike flaunt their healthy way of life on the move by donning limited-edition trainers matched with high-performance sportswear and smart-tech gear. It is really clear which the athleisure craze is below to stay. The phrase athleisure – not long ago a part of the 2016 Merriam-Webster’s Dictionary – refers to informal garments developed to…
A fair amount of luxury brands are highly considering to enter the 3rd tier and 4th tier cities in China Expansion in smaller cities? Over the past few years, many luxury brands have considered entering the 3rd and 4th tier cities around China, as they may offer some good market potential. Most of the time,…
How Chinese are changing the luxury & Fashion industry ? At least 120 million tourists have left China in 2015 and spent an estimated $ 229 billion in shopping abroad, making them the largest consumers in the world. In what do they spend the most ? Fashion and accessories. This trend has had a huge…
The Hong Kong quarterly economic growth is stagnant with the decline of Chinese tourism. A drop of Chinese tourists in Hong Kong The Hong Kong economy barely grew in the first quarter of this year, exports dropped and there were fewer chinese tourist visits from the mainland. In March 2015, the number of Chinese tourists…
Major companies for massive inbound Chinese tourists ! This extraordinary journey requires a logistic up to it. It was aboard 84 commercial flights that Chinese workers landed on 5 May in Paris. It’s a major challenge for the French authorities. Atout France, which ensures promoting France abroad, was on the warpath. From the airport, formalities…