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TRENDS The New China Outbound Tourism Handbook 2023 forecasts 228 million Chinese travellers per year by 2030. The international shopping measurement specialists calculated that 90% of a Chinese traveller’s budget is spent on shopping. Most of them spend an average of 1,460 euros per purchase. But these purchases are not only for the tourists themselves……
According to pe-pandemic data from the 2019 annual subscriber survey of Travelzoo, a travel and entertainment deal provider in Asia: 19% of Chinese travellers say that they would like to go to Italy. The country is ranked 8th in the top 10 of Chinese traveller’s destinations wish list and is the first European country to…