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10 trends about Chinese tourists in Italy, synthesized from Chinese sources and translated into English: Key Insight: Italy’s blend of luxury, culture, and photogenic landscapes aligns perfectly with Chinese travelers’ priorities, but seamless digital integration and tailored services are critical to sustaining growth. The market is split between high-end shoppers and experience-driven millennials, both demanding authenticity and convenience….
TRENDS The New China Outbound Tourism Handbook 2023 forecasts 228 million Chinese travellers per year by 2030. The international shopping measurement specialists calculated that 90% of a Chinese traveller’s budget is spent on shopping. Most of them spend an average of 1,460 euros per purchase. But these purchases are not only for the tourists themselves……