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Saudi Arabia posted 50,000+ Chinese visitors during Golden Week 2025. With visa-free entry extended through 2026 and a government target of 5 million Chinese tourists by 2030, the market is moving fast. Here is the full picture.
Golden Week 2026 is over. Japan, Hong Kong, and Turkey were the big winners. Morocco surprised everyone. Thailand slipped. Here is the full breakdown of what happened and what to do before Chinese New Year 2027.
Chinese tourists spend more in Australia than any other inbound nationality, averaging AUD 8,000+ per trip. Here is how Golden Week 2025 performed for Australia and what businesses should do to capture that spend in October 2026.
Istanbul saw 136% booking growth during Golden Week 2025. Cappadocia is one of the top photographed destinations on RED. Here is why Turkey is surging with Chinese tourists and what businesses there should do before October 2026.
Morocco nearly doubled its Chinese tourist numbers in 2025, reaching close to 200,000. Here is what is driving the growth, what Chinese tourists post on RED and Douyin, and what Moroccan businesses should do before Golden Week 2026.
Italy ranked 2nd on Chinese booking platforms during Golden Week 2025, with 70% year-on-year growth. Here is what the numbers mean and how businesses in Italy can capture that traffic in October 2026, with Milan Expo as an added pull factor.
Thailand gets 200,000+ Chinese tourists during Golden Week. Here is what the numbers look like, what they post on RED and Douyin, and how businesses can capture this traffic in October 2026.
Golden Week 2026 outbound data from Chinese sources: 2.15 million border crossings a day, top destinations by platform, who travels and what they spend, and how tourism brands can capture Chinese travelers.
Golden Week 2026 starts today. Over 8 million outbound departures expected across 8 days. Thailand leads, South Korea is recovering, Japan is quiet. Here is what day one looks like.