7 Digital Marketing Realities You Must Know to Win in China
Forget what works in the West — China is a different game with different rules. Here’s what’s actually working on the ground in 2025. 1. “If it’s not video, it doesn’t exist.” China is a video-first economy — full stop. From Douyin (TikTok’s big brother in China) to Kuaishou, video isn’t just content — it’s…