The Biggest Insight We Got from 200+ Chinese Tourism Campaigns
After 200+ campaigns across 30 countries, one pattern keeps appearing. The best results have nothing to do with budget. Here is what we found.
MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
What a Successful Chinese Tourism Campaign Looks Like After 6 Months
Month six is when the story becomes clear. Here is what success looks like at the six-month mark: follower counts, Ctrip bookings, ROI benchmarks by property type.
The Real Cost of Chinese Digital Marketing for Tourism in 2026
Agency fees, KOL pricing, content production, WeChat verification: a full breakdown of what Chinese digital marketing for tourism actually costs in 2026.
8 Ways to Run a Marketing Campaign That Actually Works in China in 2026
Eight tips sounds like a listicle. It is a listicle. But these eight things are also the difference between a China marketing campaign that generates real results and one that burns budget and delivers a PowerPoint full of impressions nobody converted. I have run marketing campaigns for brands targeting Chinese consumers across 20+ countries. These…
How Long Does It Really Take to See Results from Chinese Tourism Marketing?
The honest answer: longer than you think, faster than you fear. Real timelines for Douyin, Xiaohongshu, WeChat, and Ctrip, from a team that has run 200+ campaigns.
How to Build a Chinese Tourism Marketing Budget from Zero
There is no formula for the right Chinese tourism marketing budget. But there is a logic. Here is how we build budgets from scratch for hotels, resorts and destinations.
How to Brief a Chinese Digital Marketing Agency: What to Expect
Most briefs we receive are missing the same three things. After 200+ campaigns, here is what a solid brief looks like and what to prepare before week one.
Top Strategies For Digital Marketing In China
China has 1.09 billion internet users and .5 trillion in e-commerce GMV. In 2026, a working China digital marketing strategy means five connected channels: Baidu, WeChat, Xiaohongshu, Douyin, and e-commerce. Here is how they fit together.
Luckin Coffee vs Starbucks battle in China: How wins?
Luckin Coffee surpassed 20,000 stores in China by end 2024 versus Starbucks at 7,500. The raw coconut latte sold 100 million cups in its first year. The Moutai sauce latte sold 5.42 million cups on day one. Here is what Luckin’s success teaches any consumer brand about winning in China in 2026.