MARKETING TO CHINA AGENCY
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Mauritius punches above its weight in every metric that matters to the Chinese luxury travel market. The island is small. The airport is well-connected. The resorts are world-class. The beaches are consistently ranked among the best on the planet. And for Chinese HNWI travelers who want something that is neither crowded nor cliched, Mauritius delivers…
Chinese tourists to Vietnam. The number climbed from near zero in 2020 to over 3.6 million in 2023, then to an estimated 5 million in 2024. Vietnam is now one of the fastest-recovering Chinese outbound destinations in all of Asia, and the business opportunity for Vietnamese tourism operators is real, immediate, and growing. But most…
Why a China-based agency gets better results for tourism marketing than a Western-based ‘China specialist.’ Real data, three client cases, and what to ask any agency before you hire them.
Tahiti is not a mass-market destination. It was never meant to be. Four-hour flight from Los Angeles, six hours from Tokyo, over thirteen hours from Shanghai. Overwater bungalows starting at $2,000 a night. No shopping malls. Deliberately remote. And that is exactly why wealthy Chinese travelers are choosing it. The Chinese Luxury Traveler in 2026…
Cameroon does not appear on the standard list of Chinese outbound tourism priorities. That is precisely the opportunity. While destination marketing organizations in Europe fight over share of voice on Douyin, and Southeast Asian resorts compete for Chinese OTA rankings, Cameroon sits with extraordinary natural assets, a growing Chinese business community, and a Chinese tourist…
463,000 Chinese visitors spent £723M in the UK in 2024. 92% visa grant rate. Here is how UK businesses attract more.
224,000 Chinese visitors in 2025. $4,200 average spend. Cancun to CDMX: what Chinese tourists want and how to give it to them.
71,140 Chinese visitors in 2024, up 56%. Zanzibar and Kilimanjaro viral on Xiaohongshu. Practical guide for Tanzanian operators.
From group tours and luxury shopping to independent travel and cultural experiences: how Chinese outbound tourists have changed between 2015 and 2026, what they want now, and how destinations can reach them.