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Golden Week 2026 is over. Japan, Hong Kong, and Turkey were the big winners. Morocco surprised everyone. Thailand slipped. Here is the full breakdown of what happened and what to do before Chinese New Year 2027.
Chinese arrivals to Japan dropped 60% in early 2026 due to diplomatic tensions over Taiwan. Group tours suspended. Full recovery expected 2027-2028. Here is what happened and what Japan businesses should do now.
Golden Week 2026 starts today. Over 8 million outbound departures expected across 8 days. Thailand leads, South Korea is recovering, Japan is quiet. Here is what day one looks like.
Golden Week 2026 is October 1-8. Over 8 million outbound departures expected. Thailand leads, Japan is down 60%, South Korea is recovering. Here is where travelers are going and what businesses need to do before October 1.
50,000 Chinese tourists visited Peru in 2024, growing at 40%+ annually. Visa-free since 2024. Machu Picchu is a top bucket-list destination on Douyin. Here is what businesses should know.
Over 200,000 Chinese tourists visited Hungary in 2025. Thermal baths are going viral on RED. Budapest is 30-40% cheaper than Paris or Rome. Here is what businesses need to know.
Malaysia had 4.2 million Chinese visitors in 2024 and is now Southeast Asia’s top destination by total arrivals. Here is the data, what Chinese travelers actually think, and how businesses can reach them.
South Korea had 2.3 million Chinese visitors in 2025, well below the 8 million peak of 2016. Visa-free group entry since September 2025 is changing that. Here is where the numbers stand and what businesses should do now.
Here is the secret I promised you in the original title of this article, back in 2017. Chinese tourists are the most valuable international visitor segment in the world. They travel in higher numbers, spend more per trip, and influence each other’s travel decisions through social media more powerfully than any other nationality. And in…