MARKETING TO CHINA AGENCY
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The fact China’s border control agency posted a record number for the first half of 2026: 369 million entry and exit crossings, up 10.8% year on year. The National Immigration Administration (NIA) announced the figure at a press briefing on July 10, 2026, and called it the highest half-year total on record. Break the total…
China’s outbound tourism hit 130 million trips in 2024. Here is who is traveling, where they are going, and how to reach them with the right digital tools in 2025-2026.
Chinese tourists are projected to spend -300 billion abroad in 2026. Here is what the numbers actually mean, what changed since 2019, and what businesses need to do to capture this market today.
Here is the secret I promised you in the original title of this article, back in 2017. Chinese tourists are the most valuable international visitor segment in the world. They travel in higher numbers, spend more per trip, and influence each other’s travel decisions through social media more powerfully than any other nationality. And in…
Italy keeps proving the skeptics wrong. After every geopolitical wobble, every travel advisory, every economic downturn in China, Chinese tourists keep coming back to Italy. Because Italy is Italy. In 2025, Chinese visitors ranked France, Italy, and Germany as the three most popular European destinations. Italy’s combination of art history, food culture, fashion, and Roman…
After 200+ campaigns across 30 countries, one pattern keeps appearing. The best results have nothing to do with budget. Here is what we found.
Why So Many SME Tourism Businesses Lose Money Chasing the Chinese Market in 2026 (And the Smarter Path That Actually Works) We talk to SME tourism businesses every single week who are genuinely excited about China. Yet many end up losing money instead of making it. My Name is PHILIP CHEN CEO of CTA I…
‘I want to work on commission.’ ‘Find me Chinese travel agency contacts.’ ‘I will start the China strategy once my main markets are stable.’ I have heard every version of this over a decade of working with international tourism businesses. And in every single case, the businesses that waited ended up starting years behind their…
Where Chinese People want or plan to travel ? Who will get the Chinese RMB ? Questions for Travel Entrepeneurs, CEO tourism and Directors. Chinese Outbound Tourism in 2026: The Numbers You Need to Know 130 million+ outbound trips from China in 2025, on track to surpass the 2019 peak of 155 million Japan, Thailand…