South Africa Tourism launched a smart Digital campaign for the Chinese market to try to attract Chinese tourists as South Africa recovers from the COVID-19 pandemic.
2023 it is a big year for Tourism, Chinese did not travel for 3 years. great news from Policy allow travelers to travel oversea.
China’s inter-provincial travel and long-distance travel recovers in an orderly manner during the three-day holidays, the first holiday since China announced a series of optimized measures in epidemic control and relaxed travel rules in December 2022, data from China Tourism Academy showed.
Many countries saw a huge increase in Chinese tourists and their enormous spending power as a major lifeline to the tourism industry. The pandemic severely disrupted the sector. Some countries have seen “almost zero” Chinese tourists over the last three years. These countries are happy to see China’s recent changes to its response as a welcome piece of good news.
South Africa Digital plan
The portail lists 150 points of interest in the country’s provincial areas display on Chinese Social media, Baidu, and video platform like Douyin. The portal also shows buildings where you can pick cities for meetings or be guided on suggested itineraries. You can also explore the country’s Mandarin language offerings.
South African Tourism Asia Pacific Hub is connecting the trends between South Africa and China’s tourism industry. He stated that they are more confident in the Chinese market and will continue to promote tours.
China is expected to become a major source market for arrivals in the 2030s for South Africa
The current year was to train approximately 100,000 Chinese trade partners on the portal. they plan to attract tourists from China by positioning South Africa as a safe and leading tourist destination in China that offers exceptional sustainable and culturally rich experiences, breathtaking wildlife and natural beauty.
The website have received positive feedback from Chinese tourists since the launch their smart content portal. China is South Africa’s largest trading partner. They recently celebrated 20 years diplomatic relations.
Chinese travellers and travel agencies will also use this time to promote the country as a tourist destination. Chinese tourists are drawn to South African wildlife, beauty, and food.
SAFARI in South Africa
Chinese visitors to a post-pandemic environment is their safety and health. They want to know whether there are any virus-related deaths and if South Africans have been immunized. Other issues, such as the lack of direct flights and distance requirements for visa applications, are being addressed. We have launched an e-visa program and continue to lobby airlines for more direct flights.
Over the past year, South Africa’s Department of Tourism have been training role players in tourism on COVID-19 safety protocols. Mohamed stated that they will continue to use livestreaming, trade webinars, and online roadshows in order to attract Chinese tourists.
There are many niches in the Chinese market, such as the high-end market who often visits the United States, but is now interested in South Africa’s wildlife.
China’s outbound tourism to Africa is dictated by politics.
S afraica Tourism encourages people from China to meet in Africa, and there is also an exchange of cultures.
Before the pandemic, South Africa had a small number of Chinese tourists.
It’s not a large number of tourists who actually follow us, that’s the problem.
South African authorities will first need to evaluate the risks presented by Covid cases in China, and then put in place the necessary precautions before they enter the country.
It would be a great market that could potentially benefit South Africa if we can keep ourselves safe.
Cultural exchange is helping
Cultural exchange has been a key component of Sino-African relations since China’s mid-1990s return to Africa. Counsellor Wang Shiting from the Chinese Ministry of foreign Affairs’ African Department stated that has been a priority in China’s foreign policy. This is because of the shared interest and most importantly, the emotional bond [sic] that exists between China, Africa, that spans centuries. This is why there is a lot of cultural exchange between China and Africa, whether through immigration or tourism.
However, not all experts and scholars are positive about China’s soft-power influence. Our stance is similar to that of Li Mingjing’s paper on China’s domestic sources of soft power approach . He argues that whether a source of power becomes hard or soft depends on its use. This is not the same thing as Joseph Nye’s theory regarding resource-based softpower. Soft power can include economic incentives like those provided by Chinese tourists to Africa. However, these incentives are not used to coerce African counterparts. If economic tools are used for coercion, they are considered hard power.
Local tourist operators must be able to speak and understand Chinese culture and preferences in order to maximize the economic benefits to African countries. This knowledge can be gained through interactions with Chinese people, as well as learning by doing.
Although such cultural and economic activities can facilitate trade between Chinese and African peoples, it is difficult to quantify how much they help Beijing achieve its foreign policy goal. But, such exchanges are not overrated.
Chinese citizens cannot enter South Africa without first presenting themselves at the Embassy or Visa Tourist Centre. This makes it difficult to get in.
It’s not easy for Chinese tourists to visit South Africa. This is something that we need to examine. It is important to make South Africa accessible to markets that want to visit.
The expectation that Chinese tourists would serve as ambassadors for China is, in fact, more of a dream than a reality. Chinese tourists travel to Africa in large groups, often on packaged tours. Their destinations and routes are usually predetermined. They don’t get to meet Chinese people who are unfamiliar with China. They meet locals who have been trained in some way to help them. This means that the reach of these ‘Chinese ambassadors’ is very limited. source
Cultural encounters can be fraught with difficulties. Cultural clashes and misunderstandings can cause irreparable damage to relationships and leave people with negative impressions. It is difficult to quantify the impact of cultural and individual exchanges on state relations.
It is difficult to determine how China’s soft-power influence on African outbound tourism has been evaluated. We don’t think we can offer an exhaustive measurement. Our study focused on how African countries react to the idea that Chinese tourists could be attracted to Africa.
the most active African country
South Africa appears to be the most active African country in luring Chinese tourists, according to our research. South Africa, Zimbabwe and Kenya are the only African countries to have established promotion agencies in China. China can’t exert its influence unilaterally, after all.
African countries must understand China’s rise of wealthy travelers
intentions, and what this means for their relationship with China. Understanding this is fundamentally linked to the self-understanding of each African country, their interests, and their ability to build a relationship with China.
South African friendship with China is a great help. We aim to achieve the pre-COVID numbers, and then push for even more. Thararge stated that we want to increase our multi-connectivity and capacity in Beijing and Shanghai.Source
He said that the government is fast-tracking the evisa to make it easy for Chinese tourists, as well as other target markets such India and Nigeria, to visit the country.
South Africa launched a safety program in order to attract more international tourists. Tharage added that South Africa has also introduced COVID-19 protocols to increase security and that the country’s recovery rate is over 95 percent.