Local Attractions can get you more Chinese clients from your Hotel-Business
Alright, let’s dive into why local attractions are a goldmine for getting more Chinese clients through your hotel doors. Chinese tourists aren’t just coming to stay—they’re coming to experience the area, see the sights, and get a feel for the local vibe. Here’s how to make that work in your favor and get your hotel booked solid.
1. Tourists Are Here to See Things—Position Your Hotel as THE Spot to Stay
– Chinese travelers want to be near the action. If your hotel is close to popular attractions, you need to scream it from the rooftops! Your location becomes a key selling point. Show that your hotel isn’t just a place to sleep but a base camp for adventure. Talk about how close you are to the landmarks, the shopping districts, the must-see sights. When they see that your hotel’s location adds value to their trip, that’s an instant win.
2. Dominate Baidu Search for Local Attraction Keywords
– Baidu is THE search engine in China—Google doesn’t even factor in here. So, get smart with your keywords. Make sure your website and any listings on Baidu include keywords related to local attractions. If someone’s searching “best hotels near [insert landmark],” your hotel needs to be in that conversation. Add detailed descriptions, and mention every relevant attraction around. This isn’t just about SEO; it’s about visibility in the places where Chinese tourists are looking.
3. Associate Your Hotel with the Location on Mafengwo
– Listen, Mafengwo is the Chinese version of TripAdvisor, but even more powerful in the travel space. Get your hotel listed, and then work those reviews. Make sure your hotel is tied to keywords for the attractions around you. Encourage your guests to mention how close you are to specific sites. This builds credibility and creates a natural connection between your hotel and the attractions, so new tourists searching for those places are way more likely to pick you.
4. Use Influencers to Show Off Your Location
– This is the big guns. Partner with Chinese influencers who are pros at travel content. Let them stay at your hotel, take them to the local spots, and let them tell your story on their terms. Influencers (KOLs) have massive reach, and when they showcase your hotel as the ideal base for exploring the area, it drives real attention and bookings. A KOL’s endorsement can do wonders for making Chinese travelers see your hotel as the place to stay.
5. Highlight Local Attractions in Client Testimonials
– Here’s the thing: social proof is king. Use guest testimonials that talk about how convenient your hotel is for visiting local attractions. If a guest loved being close to a scenic spot or popular museum, turn that into marketing gold. Post those reviews on your site, Baidu, and Mafengwo. Testimonials from real people are way more convincing because they tell potential guests, “This place made my trip better.”
6. Leverage Baidu Maps to Make Your Location Stand Out
– Get your hotel on Baidu Maps and make sure it’s linked to nearby attractions. Include walking or driving distances to major sights, restaurants, and landmarks. When people zoom in on the map and see how close you are to what they want to visit, it’s a no-brainer. Chinese travelers use Baidu Maps constantly for directions and planning, so if your location is front and center, that’s free exposure.
7. Website Content: Mention Every Nearby Attraction and Travel Time
– Your website needs to be loaded with local details. List every nearby attraction, how long it takes to get there, and why it’s a must-see. Mention if you offer shuttle services, if the spot is walkable, or if there are public transit options nearby. Paint a picture of convenience and possibility. The more information you give, the easier you make it for travelers to choose you.
Conclusion…
If you want Chinese clients, don’t just market your hotel—market your location.
Make it clear that staying with you is the gateway to experiencing everything around you. Build your online presence on Baidu, use Mafengwo to own your local connections, and bring in influencers to amplify the story. When Chinese tourists see that your hotel is in the perfect spot for all the local attractions, it’s game over. They’ll choose you every time.
It’s simple: associate your hotel with the destination, and you’ll own that market. Get proactive, get visible, and make it happen.
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