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The male protagonist of the Chinese otome smartphone game “Light and Night” by Tencent, Charlie Su, was born on July 24. Boucheron, a French jewelry manufacturer, released a special film honoring his birthday on the same day it revealed its collaboration with the title. With Su’s persona as a nocturnal phoenix in mind, the two…
Baidu’s metaverse social app XiRang featured Prada’s Fall 2022 repeat collection livestreamed on Aug. 5 in “Meta Ziwu,” an interactive virtual arena. At the Prince Jun’s Mansion Hotel, a futuristic XiRang was used to broadcast the IRL event. Users from all over the world can access the live display by just logging into Baidu XiRang,…
China fines influencers, the governement is attaking the queen of KOL Weiya, Huang Wei (also known as Viya) Common prosperity In China The priority is to “Common prosperity In China”, the wealthy and famous are interested in paying their taxes in the right form. Viya, 36, was sentenced to 1.34 billion yuan (186 millions euros)…
2022 the Chinese entertainment industry is changing totally. New regulation, trends, new platforms… it is a total digital revolution linked with stronger governement control ever. Earlier this month, a new regulation was issued in China regarding the entertainment industry. It affects all media: radio, television, internet platforms and affects all actors of the entertainment world,…
To develop insurance and pension infrastructures while financing infrastructure projects outside its borders, China wants to tap into national savings. With Western-style expertise, the Chinese financial sector, which is now mainly focused on its local economy, wants to provide more complex services by moving closer to Western institutions. The bosses of Western insurance companies like…
China is considered a big publishing industry, and attract world wide authors and agents. This, at the same time, makes it an important and lucrative market for foreign publishers who would like to sell their copyrights there. However, they face unique challenges, not to mention the fact that there is a very different ebook market…
How MOCA connects to Chinese communities The Museum of Chinese in America (MOCA), which opened in its present space at 215 centre street in New York’s Chinatown in 2009, is around ten squares from 44 east Broadway, where it started as the New York History project (NYCHP) in 1980. Here and there, the separation between…
Michael Kors Triples Down in China, how the premium luxury brand did that? From adding a new e-commerce channel to naming a dual-brand ambassadorship to pushing forward a 360 degree Qixi (七夕) marketing campaign, the American fashion brand Michael Kors Michael Kors is making major moves in China Michael Kors is making major moves…
Top of the line Baijiu to Drive Chinese Alcohol Market Growth The world’s most well-known spirit, baijiu, is flushed only in one nation—China. While it is accessible for as meagre as $1 per bottle from accommodation stores the country over, It is the superior finish of the market that sets to drive future development in…