Emailing to Chinese Travel agencies, why it does not working

“Dear chinesetouristagency

We try every day to find a Chinese travel agency with which we would base business cooperation, but unfortunately we have no reply

we have sent thousands of emails, but no one has contacted us.”

How to Build Partnerships and Get More Chinese Clients in Tourism

WELL

no Chinese website
Communication in english
No WeChat , email
no online reputation, reviews
No sociaL media presence

You have NO chance to get a partnership. or close to 0%

connect with Chinese travel agencies

Let me be blunt—if you’re trying to connect with Chinese travel agencies and clients by sending hundreds of emails in English, you’re playing the wrong game.

It’s not that your product isn’t good; it’s that you’re not speaking their language (literally and figuratively) or showing up where they are. The Chinese tourism market is HUGE, but if you don’t adapt your approach, you’ll stay invisible.

Let’s talk about how to fix that. Here’s the game plan for building partnerships with Chinese agencies, attracting group clients, and dominating the tourism market in China.

1. You Need an Online Presence in Chinese ONLINE.

Think about this: if a Chinese travel agency “Baidu your business”, what will they find?

NOTHING
A standard English website?

This mean you do not exist in China , one Ghost company.

No presence on local platforms like WeChat, Xiaohongshu, or Douyin? That’s a problem.

If you want their attention, you need to meet them where they are and speak their language.

Here’s what to do:

Build a Chinese Website:
Your website needs to be in Mandarin Chinese, optimized for Chinese search engines like Baidu. It should explain your services clearly and highlight why partnering with you makes sense for Chinese clients. Add visuals—Chinese travelers love photos of authentic experiences.
Offer a Digital Brochure in Chinese:
Create a PDF or digital brochure in Mandarin that agencies can easily download. It should include:
- Your services.
- Destinations you cover.
- Benefits for Chinese tourists (food preferences, guides who speak Mandarin, etc.).

2. Use WeChat—Emails Are Dead in China.

Stop sending emails. No one’s reading them. In China, WeChat is king. It’s not just a messaging app—it’s a way of life.

Here’s how to use it effectively:

Set Up a WeChat Official Account:
This is like having your business card, website, and customer service center all in one. You can share articles, updates, and promotions directly with your followers.
Communicate via WeChat:
Forget long email chains. Add agency contacts on WeChat and chat with them directly. It’s faster, more personal, and how business is done in China.

3. Dominate on Social Media: Xiaohongshu and Douyin.

Chinese agencies and travelers spend hours on Xiaohongshu (Little Red Book) and Douyin (China’s TikTok). If you’re not there, you’re invisible.

Xiaohongshu:
This platform is perfect for building trust. Share authentic stories, testimonials, and reviews about your tours. Post content showing how your services cater specifically to Chinese tourists. Use hashtags to boost visibility.

How to Attract Chinese Tourists Through Little Red Book App?

Douyin:
Create short, engaging videos that showcase the experiences you offer. Show group tours having fun, highlight cultural immersion, and make it visually stunning. Videos of happy travelers, luxury accommodations, or unique travel experiences will get attention fast.

4. Be Active and Proactive.

Here’s the truth: no one’s going to chase you. You need to show up daily and put in the work to build relationships.

Engage Consistently: Post on WeChat, Xiaohongshu, and Douyin multiple times a week. Share updates, travel tips, and special offers.
Attend Trade Shows: Go to tourism expos in China, set up a booth, and network with agencies in person. Nothing beats face-to-face connections.
Follow Up Quickly: When someone shows interest, respond immediately. In China, quick replies show professionalism and build trust.

5. Build Your Reputation Through PR.

In China, your reputation is EVERYTHING. If you want agencies to trust you, you need to build credibility.

Partner with Local Influencers (KOLs): Collaborate with Key Opinion Leaders who cater to travel enthusiasts. They can review your services and promote you to their followers.
Get on Chinese Travel Blogs: Work with popular Chinese travel bloggers to write about your tours. These articles can establish you as a trusted partner for agencies.
Showcase Client Success Stories: Share testimonials and photos of past Chinese tourists enjoying your services. Authenticity is key—real stories resonate more than generic ads.

6. Tailor Your Services to Chinese Travelers.

Don’t just promote what you already offer. Show that you understand what Chinese tourists want:

Language Support: Have guides who speak Mandarin or provide translation services.
Food Preferences: Offer Chinese meal options or restaurants familiar to their tastes.
Group-Friendly Activities: Highlight experiences that are great for families or large groups.
Special Attention to Holidays: Promote packages around Chinese holidays like Golden Week or the Spring Festival.

The Bottom Line: Stop Playing Small.

Look, if you’re serious about breaking into the Chinese tourism market, you need to step up your game. The days of sending hundreds of emails and waiting for someone to reply are OVER. You’ve got to be where your audience is—on WeChat, Xiaohongshu, and Douyin.

Here’s the formula for success:

Be visible.
Be proactive.
Be engaging.
Show value.

Chinese parents and agencies are looking for partners who take their business seriously. Show them that’s you, and watch the partnerships roll in.

Emailing to Chinese Travel agencies, why it does not working