Chinese Baijiu brands are conquering the World
Kweichow Moutai, a popular brand of Chinese baijiu, was recently assessed at $43 billion by branding consultancy firm Brand Finance, making it the most valuable spirits brand in the world. Wuliangye, a second major Chinese baijiu brand, was valued at $28.7 billion, putting it in last position. Chinese brands have grown their share of the…