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Dubai, A top travel destination for Chinese Tourists in 2023

Dubai lure Chinese visitors with visa-free policy, new attractions, Shopping Malls, Luxury Hotel, Immersive experiences and flights are back

Dubai Tourism is thrilled to anticipate a wave of Chinese tourists flocking to Dubai for an unforgettable sightseeing experience, just like before the pandemic.

Dubai has been busy adding numerous new attractions to its already impressive lineup. From the Expo City Dubai, specially designed for the 2020 Dubai World Expo, to the Mohammed Bin Rashid Library, the largest library in the Middle East, and the futuristic Museum of the Future, Dubai offers an array of exciting destinations to explore. Don’t forget the breathtaking Sky Views Dubai, offering panoramic views of this magnificent city.

Dubai 2023, the Marketing plan

In 2023, Dubai will host a series of exciting events, including the Dubai Food Festival, Dubai Summer Surprises, Dubai Fitness Challenges, and the world-renowned Dubai Shopping Festival. These events promise to add even more excitement and entertainment to visitors’ itineraries.

Dubai Tourism has been actively sharing its latest developments and changes with travel agencies and airline partners in China through the “Dubai, Long Time No See” trade seminar. This event has already taken place in Shanghai and will continue its journey to Guangzhou, Chengdu, Chongqing, Shenzhen, and Qingdao.

Dubai recovery in tourism

Dubai has experienced a remarkable recovery in tourism, with 14.36 million international overnight visitors in 2022, a staggering 97 percent increase from the previous year and already reaching 86 percent of pre-pandemic levels. The hotel industry in Dubai has also set a global benchmark with an impressive 73 percent occupancy rate in 2022.

To Attract Chinese visitors, Dubai Tourism has implemented a visa-free policy for Chinese tourists and developed a “China Ready” strategy. Dubai is eagerly awaiting the return of Chinese tourists as China gradually resumes cross-border travel. All Chinese visitors can enjoy the convenience of traveling to Dubai visa-free, provided their passport is valid for more than six months. Dubai is well-prepared to provide Chinese tourists with an exceptional experience, showcasing its commitment to being “China Ready.”

Dubai Tourism is ready to roll out new and diverse attractions this year, aiming to boost tourism and create an unforgettable journey for Chinese visitors. With China being one of the fastest-growing visitor source markets in the world, Dubai is excited to welcome back Chinese tourists and showcase the best of what the city has to offer.

How to Attract Chinese wealthy People to Dubai ?

Here are five technical marketing tips to attract Chinese tourists to Dubai:

Baidu First…

When Chinese need to search they will use Baidu. Optimize your Website in Chinese to Chinese Search Engine Marketing (SEM): Implement search engine marketing strategies tailored to popular Chinese search engines like Baidu, Sogou, and 360 Search. Conduct keyword research to identify relevant search terms and optimize your website content, meta tags, and landing pages accordingly.

Advertising to China :

PPC ,yes … Leverage pay-per-click advertising and display ads to increase visibility and drive targeted traffic to your Dubai tourism offerings. Leverage Advertising , understand the preferences and patterns of Chinese tourists and optimize your marketing campaigns accordingly. Implement retargeting strategies, such as dynamic remarketing ads, to re-engage potential Chinese visitors who have shown interest in Dubai but haven’t converted, keeping your destination top of mind and encouraging them to take action.

WeChat : connecting people

Utilize Chinese Social Media : Leverage social media advertising platforms such as WeChat, Weibo, and Douyin (TikTok) to reach a wide audience of Chinese tourists. Utilize precise audience targeting options to segment your target audience based on demographics, interests, and behaviors. Create engaging ad campaigns with compelling visuals, videos, and call-to-action buttons to encourage conversions and drive traffic to your website or booking platforms.

Chinese speaks Chinese

Implement Chinese Localization Strategies: Develop a Chinese version of your website, ensuring it is optimized for Chinese internet users. This includes translating all relevant content accurately into Mandarin, adapting the website design to suit Chinese preferences, and ensuring fast load times within China by utilizing Content Delivery Networks (CDNs) with servers in mainland China.

Partner with Chinese players

Leverage Chinese Online Travel Agencies (OTAs): Partner with popular Chinese online travel agencies such as Ctrip, Qunar, and Tuniu to tap into their extensive user base and distribution channels. List your tourism offerings on these platforms, ensuring accurate and up-to-date information, high-quality images, and competitive pricing. Collaborate on promotional campaigns and exclusive deals to attract Chinese tourists seeking travel options to Dubai.

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Marketing tactics for China

By applying these technical marketing tactics, you can effectively target and engage Chinese tourists, maximize your online visibility, and drive qualified traffic to your Dubai tourism offerings. Remember to continuously analyze data, monitor performance, and adapt your strategies to optimize results and stay ahead of the competition.

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