Douyin as a Key Tool in Real Estate Marketing in China

Douyin, the Chinese counterpart of TikTok, has transformed into a crucial platform for real estate marketing in China due to its massive reach and engaging content format. Its ability to showcase properties through dynamic video tours and real-time interactions makes it an indispensable tool in the modern real estate marketer’s arsenal.

Why Douyin Stands Out

Douyin offers a highly interactive and visual platform that is perfect for capturing the nuances of real estate properties. It allows for the use of short, engaging videos which can effectively highlight the features and aesthetics of properties, making them more appealing to potential buyers.

Key Trends on Douyin in Real Estate

• Virtual Tours: Real estate listings that include video tours have higher engagement and conversion rates.
• Influencer Partnerships: Collaborations with popular Douyin influencers can enhance visibility and credibility.
• Localized Content: Tailoring content to reflect local tastes and preferences increases relevance and user interest.

Effective Targeting on Douyin

Targeting on Douyin involves utilizing its advanced algorithms to reach potential buyers based on their behavior, preferences, and geographical location. Marketers can use targeted ads, geo-tagging, and trend participation to ensure that their listings reach the most appropriate audience, maximizing the chances of conversion.

Olivier VEROT , GMA explains what is the best advertising platform in China in 2024

10 strategic tips for leveraging Douyin effectively for real estate marketing:

1. Open an Account: Register a business account to access professional tools and analytics.
2. Quality Videos: Produce high-quality videos showcasing properties, emphasizing unique selling points and aesthetics.
3. Viral Potential: Create content that has the potential to go viral by tapping into current trends and user preferences.
4. Native Ads: Utilize Douyin’s native advertising options to seamlessly integrate promotional content into users’ feeds without disrupting their experience.
5. Lead Generation: Implement calls-to-action in your videos that direct viewers to a landing page where they can learn more and express interest.
6. Use KOLs: Partner with Key Opinion Leaders (KOLs) to increase credibility and reach a larger audience with authentic endorsements.
7. Engage in Real-Time: Use live features to interact with potential buyers in real time, offering Q&As, virtual tours, and more.
8. Localize Content: Tailor content to specific regional markets to ensure cultural relevance and higher engagement.
9. Optimize for Search: Use relevant hashtags and keywords to improve visibility and discoverability on the platform.
10. Follow-Up Strategies: Develop a system for promptly responding to and managing leads generated through Douyin, including contact handling in Mandarin to ensure effective communication.

This can help real estate professionals maximize their presence and success on Douyin, attracting more leads and closing more sales through strategic digital marketing, best way is let professional marketing agency doing that.

Many prominent real estate companies (wanda, Vanke) globally are increasingly using platforms like Douyin to engage the Chinese market, taking advantage of its vast user base and high engagement levels for targeted advertising and brand exposure. Typically, major players in any sector, including real estate, leverage popular social media platforms to enhance their market presence in key demographic areas like China.

Dubai Real estate, leader on Douyin

The Dubai real estate market is witnessing a significant surge in interest from Chinese investors, predominantly facilitated by the social media platform Douyin. A white paper from ocean Engine suggests that real estate professionals can engage this market effectively through tailored and localized marketing campaigns on Douyin.

This trend is further supported by data from bytedance, which shows increased searches for “UAE” and “Saudi Arabia” by Chinese users. The growing economic ties between China and the UAE also enhance this interest, with many of China’s top real estate developers already active on Douyin to reach potential investors​