Crisis on Social Media in China for a Top Brand

Mistake that cost a lot for the german car manufacturer Audi and its agency M&C Saatchi. The story Audi, a German luxury car manufacturer, was recently criticized on Chinese social media because of its latest advertisement featuring Andy Lau, a veteran Hong Kong actor. The ad appears to be a rip-off of a video made … Continue reading Crisis on Social Media in China for a Top Brand