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Invasion of Chinese Tourists in Philippines – Opportunities for Tourism Players

The increase if Chinese tourists in Philippines is great for Tourism players. Philippines is a beautiful country with a big tourism potential through a magnificent landscape,

  • 5,967,005 tourists arriving at Philippines in 2016
  • 2,882,737 tourists arriving between Jan-May 2017
  • 388,896 Chinese tourists in Philippines the same period

Philippines Tourism

Chinese tourists in Philippines

Tourism is a very important sector of the Philippine economy. In 2015, the travel and tourism industry contributed 10.6% to the country’s GDP. The Philippines is a beautiful country composed of 7,641 islands with 82 provinces divided into 18 regions. The country is known for having its wonderful and rich biodiversity as its main tourist attraction. Its beaches, mountains, rainforests, islands and diving spots are among the country’s most popular tourist destinations.

The Philippines welcomed more than 5 million foreign tourists in 2016. This year, the PhilippinesTourism is eyeing to attract 10 million international tourists. With more than 7,100 beautiful islands, the Philippines is ready to offer a lot of fun for foreign visitors. Philippines is rich in cultural, natural and historical beauty.

Chinese tourists are coming

Boracay Chinese tourists in Philippines

More Chinese tourists had visited the Philippines during the first half of 2017.

China is third among the country’s top sources of foreign tourists after Korea and Japan which ranked respectively the first and second spot.

the secret to the increase in Chinese traffic, according to the Departement of Tourism(DoT), was Beijing’s lifting of a travel advisory for the Philippines in October of last year. The strong economic relationship between the Philippines and China also resulted in the increased number of direct routes between Cebu and China.

Chinese Tourists: from 500,000 to one million in the coming years


The visit of Philippine President Rodrigo Duterte to China in October last year open the new debate about the way to attract more Chinese tourists to the Philippines.


Philippine Tourism Secretary Wanda Teo said in a statement that the Philippines expects more Chinese arrivals this year with the implementation of new visa agreement.

The decision was taken by the Philippine Department of Tourism’s (DOT) to ease visa rules and regulations, for boosting its tourism industry. Its request with the Philippine government to offer VoA to Chinese travelers has been accepted.

the new step would allow the Philippines to become “a more competitive in the international tourism industry”.

the Secretary Teo said: “We also believe this will allow to Chinese guests who may be potential investors who want to prove that the country is not only a safe haven for tourists but also a lucrative business location as well,”

Accommodating our Chinese friends with a visa-upon-arrival will help keep the momentum of the huge influx of Chinese tourists into the country since the settlement of the Duterte administration in July of 2016. This growth has continued into the first half of 2017, with Chinese arrivals jumping 33.4%.

The gaming plays in Manila should benefit, and tourism will continue to rise, particularly from the gambling mad Chinese.

Solutions to attract Chinese Tourist in Philippines

Chinese tourists Marketing

Lead Generation

The process of attracting and capturing Chinese internet users and converting them into customers is unique, fragmented and dynamic in China social media landscape. The Chinese’s consumers want to see rich and authentic content before giving their consent or interest. In China, Luxury Brands willing to convert Chinese online shoppers should, first of all, understand the culture of the Chinese and adapt their products to Chinese consumers. They are more and more sophisticated; they love the quality and authentic goods.

Official website + SEO/SEM

A Chinese website in Chinese is very important, but it is only one way to show you in front of customers. Hosting in China, and a tailor-made design to your clients’ taste is important to get a good image and clear navigation.

A nice website without visitors is a waste of time and budget. Thanks to SEO and SEM, the best solution to get quality traffic, you can bring more traffic to  your website and generate more customer engagement.

Baidu SEO

Compared with SEO on Google, Baidu SEO is very special and fierce. SEO on Baidu is generally more expensive because the duration of Baidu is longer and the competition is generally more intense than that on Google.Our team

Our team optimizes your website and the content to deliver SEO results on Baidu. This is the biggest Chinese search engine with 82% of the market and 800 million mobile search users. The process is different in China.  Smart SEO strategy focuses not only on improving the ranking of your website but also creating good content for potential customers. Companies that understand this will have a competitive advantage because they will build up a better online image and reputation. This not only improves visibility but also leads to the Chinese having a strong level of trust in your company, this leads to results.

E-Reputation in China , how to get the trust from Chinese tourists 

The internet is full of many story and news that affects brands in one way or the other. The Chinese tourists are looking for a company that has a good image and more visibility; they create social buzz and forums to gauge the reputation of the company.

A company that wants to keep the Chinese as active consumers have to promote its image on the right online portals to engage Chinese interest. Social media platforms like Weibo, Wechat can be used by press campaign marketers to utilize Chinese bloggers, key opinion leaders, banner displays and influencers.

Social Media in China

The Internet has a wide and strong influence on Chinese tourists. Most time, in China, especially people spend much time on social media like Weibo and WeChat every day.

Discussion on Weibo and WeChat starts from four basic steps: opening an account, obtaining certifications, publishing interesting content, interacting with your potential customers to build a community.

Nowadays, Wechat and Weibo are a very powerful tool with respectively 768 million users and 550 million users. They can lift both the awareness and image of your company in China. the number of fans can add up quickly and allows you to spread your offer.

Read also:

Using KOL(Kol Opinion Leader)

KOLs (Key Opinion Leader) or stars have the great ability to influence a lot of Chinese tourists with their communities and their fans.

These online leaders are followed by millions of people. if they mention or recommende your company on their accounts, this kind of campaign will be huge and very profitable if it is well designed and executed. They can help you to sell your package among Chinese Tourists

Press Relations(PR) or Public Relation in China 

PR campaign in China is important to influence travelers . It allows you to promote your service and to reach a wide variety of Chinese consumers. This communication should be with rich and authentic visuals or feeds backs and testimonials from people who have visited the country.


  • We know how to make it work for your company in China.
  • We are developing social media projects in China every day.
  • We are Cost Effective Agency
  • We know the market and can Guide you to Success


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    1. You are more than welcome Mr. Vladimir
      I would love to help if you need any advice about the Chinese Tourism Market !

  1. most of the Tourism in Philippines are taken by Chinese travel Agencies, because the local are not good for Business.
    They are too passive.

  2. The Philippines really doesn’t want mainland Chinese tourists – they are rude, parasitical people with terrible habits. Keep them out of the Philippines.

    1. Many Travel BUsinesses wants to attract CHinese Tourists … Greg , do not be Racist please 😉

  3. hello

    i find the philippines super interesting and its such a good destination to travel
    its definetly in my bucket list.

  4. Hello

    Im living in the philippines and have seen the surge of chinese tourists in the last couple of years
    its gonna be interesting how everything adapts and overcomes in the months after the pandemic is under control.

  5. Helloo
    We are jim and Lara we have a small hostel in maui
    and would like to advertise to the chinese market

  6. Hello

    incredible how many tourist from china go to the Philippines each year
    wonder how its gonna be after the pandemic.

  7. Hello

    Do you know of any other sites that are benefiting from tourism like the Philippines ?
    using the chinese market to its advantage, I wanna make a move on tourism business ventures.

  8. Greetings

    I would like to know if you guys have more posts like this one,
    which highlights other countries that are as beautiful as this one?

  9. Hello
    What are the best attractions you recommend while visiting
    the Philippines? also do you have a good travel agency?

  10. Hello

    The Philippines its such a beautiful place to visit and relax
    I would love it if I could go!

  11. Hello
    I have lived in Manila for 5 years
    and everyday i fall in love with this country
    Tourism is the backbone of the Philippines.

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