Brazil: How Small Business can lure Chinese Tourists [2024]

Brazil has increasingly become an attractive destination for Chinese tourists, known for its vibrant culture, lush landscapes, and iconic festivities.

As the number of Chinese visitors continues to grow, here’s a summary of the current situation and ten trends shaping their travel experiences in Brazil:

Brazil has seen a steady increase in Chinese tourists, partly due to simplified visa procedures and increased connectivity between the two countries. Efforts by the Brazilian government and tourism industry to market directly to Chinese travelers, including materials and services tailored to Mandarin speakers, have also contributed to this growth.

Ten Trends Impacting Chinese Tourists in Brazil

1. Increased Flight Connectivity: More direct flights between major Chinese and Brazilian cities are making travel more accessible.
2. Cultural and Language Services: There’s a rise in Mandarin-speaking tour guides and Chinese-friendly services, especially in major tourist spots like Rio de Janeiro and São Paulo.
3. Focus on Ecotourism: Chinese tourists are increasingly drawn to Brazil’s unique ecosystems, such as the Amazon Rainforest and the Pantanal, showing a growing interest in sustainable travel.
4. Mobile Payment Adoption: Brazilian businesses are adopting WeChat Pay and Alipay to cater to Chinese tourists, who prefer these methods over traditional payment forms.
5. Luxury Market Growth: There’s an increasing demand among affluent Chinese tourists for luxury experiences, including high-end hotels, private tours, and exclusive shopping.
6. Interest in Brazilian Cuisine: Chinese visitors are showing a keen interest in local food and drinks, prompting tourism operators to offer culinary tours and experiences.
7. Sports Tourism: The popularity of football in Brazil attracts Chinese tourists who are fans of the sport, looking to experience matches or visit iconic stadiums.
8. Visa Facilitation: Simplified visa processes or visa-free entry for Chinese tourists has been a significant factor in boosting travel numbers.
9. Safety and Security Concerns: Ensuring the safety of tourists has been a priority, with initiatives aimed at addressing safety concerns specifically for international visitors, including those from China.
10. Social Media Influence: Platforms like Red, Douyin WeChat and Weibo are crucial in shaping travel decisions, with influencers and user-generated content playing a significant role.

Brazil is the most popular destination in Latin America for Chinese Tourists and you get + 12% Chinese tourists in Brazil every year.

 

Brazil is a High End Trip. 

• 122 million Chinese traveled that year to destinations abroad, up 12% on year.
• A total 6.6 million international travelers visited Brazil in 2018-2019
• 55,000 Chinese citizens visited Brazil last year
• Chinese tourists have spent a total of US$109.8 billion ; travel, shopping ect 
• They spend an average of US$7,000 in Brazil

 Brazil Tourism

Brazil possess the largest rainforest on Earth. It has miles of sandy, beatutiful beaches, and stunning flat-topped mountains. It created samba and a special drink called the caipirinha. It has fabulous reserves for native peoples and amazing colonial towns built by the Portuguese.

Tourism is becoming an important industry in Brazil. Rio de Janeiro and São Paulo are both the most visited destinations in the country, offering visitors a wonderful peek into the complex heritage and natural spectacle of Brazil.

Tourism rates sky-rocketed from the year 2000 thanks to awareness of its multifaceted appeal rose. Brazil is the most visited country in the continent of South America today.

in 2016, during the , Brazil saw a record number of international tourists, boosted by the first Olympic Games held in South America.

More than 100 Chinese travel agencies are accredited to send Chinese tourists 

 

China is the biggest international source of tourists and a very important market for Brazil.

Accreditation is a requirement of the Chinese government for Brazilian travel agencies wishing to offer packages and receive Chinese tourists in Brazil.

 

 

 

Regulation of tourism: a Waiver Visa requirements to boost Brazilian Tourism

The Brazilian government is considering a waiver of visa requirements for visitors from the United States, Japan, Canada and Australia to boost Brazilian tourism, and including China, according to a spokesman of the Tourism Ministry

Chinese Tourism To Brazil

According to Qyer.com, a popular Chinese travel forum, the most popular destinations in Brazil for Chinese tourists are São Paulo and Rio de Janeiro. The following cities are also popular with Chinese tourists:

• Manaus
• Brasília
• Salvador
• Cataratas do Iguaçú
• Amazon River

Chinese tourists are so important for Brazil. Chinese tourists  spent more money abroad than tourists from any other country. Over 83 million Chinese tourists spent USD 102 billion on international travel.

 

How get more Chinese tourists?

Lead Generation is a new appraoch,it is the method of getting inquiries from potential customers.

Lead generation is a win-win for both the company and client. A client is able to request information from several company that offer the product or service that they are looking for and the company is given the opportunity to introduce their product or service to someone who has given them permission.

Little Red Book (Xiaohongshu) and Douyin (TikTok in China)

Little Red Book (Xiaohongshu) and Douyin (TikTok in China) are two of the most influential social media platforms among Chinese travelers, particularly those seeking unique, local experiences. Their wide reach and multimedia capabilities make them ideal for small firms looking to attract independent travelers.

Here’s an insight into each platform’s strengths and strategic tips for small businesses to effectively use them.

Little Red Book (Xiaohongshu)

Xiaohongshu combines social media and e-commerce functionalities, serving as a platform where users share detailed reviews, photos, and videos of products, services, and experiences. It’s especially popular among young, affluent Chinese users who are keen on exploring new and authentic experiences.

How Small Firms Can Use Xiaohongshu:

1. Create Authentic Content: Share genuine stories and in-depth experiences about your local offerings. High-quality images and detailed descriptions help build trust.
2. Engage with User Reviews: Encourage satisfied customers to share their experiences on Xiaohongshu. Positive reviews can significantly influence potential customers.
3. Use KOLs (Key Opinion Leaders): Collaborate with popular Xiaohongshu influencers who resonate with your brand. They can introduce your offerings to a broader audience.
4. Offer Exclusive Deals: Use the platform to offer special promotions or exclusive packages that can only be redeemed through Xiaohongshu, attracting users looking for unique deals.

Douyin (TikTok)

Douyin is a platform for sharing short videos and is highly popular in China due to its engaging content format and vast user base. It’s an excellent tool for viral marketing campaigns due to its algorithm, which favors novel and captivating content.

How Small Firms Can Use Douyin:

1. Leverage Visual Appeal: Create visually appealing videos that highlight the uniqueness of your location or service. Quick, engaging clips of local sights, culinary experiences, or exciting activities can attract attention.
2. Participate in Challenges: Engage with current trends or challenges on Douyin to gain visibility. Tailoring content to fit popular formats or memes can increase your reach.
3. Use Geo-tags: Tag your location in videos to attract viewers who are planning visits to or are interested in your area.
4. Interactive Content: Encourage user interaction by asking viewers to share their own experiences or ideas related to your content. This engagement can help boost your visibility on the platform.

General Strategies for Both Platforms

• Post Regularly: Consistency is key in social media. Regular posting keeps your audience engaged and helps maintain visibility in a competitive space.
• Monitor Analytics: Both platforms provide analytics tools to track the performance of your posts. Use this data to understand what resonates with your audience and refine your strategy accordingly.
• Customer Engagement: Actively respond to comments and messages. Building a community around your brand can foster loyalty and encourage repeat visits.
• Highlight Local Experiences: Emphasize what makes your offerings unique. Whether it’s a local cooking class, a hidden scenic spot, or a cultural event, highlighting these aspects can attract travelers eager for authentic experiences.

By utilizing Xiaohongshu and Douyin, small firms in China can effectively reach independent travelers who are searching for unique, local experiences, turning them from viewers into visitors.

 

Conversion rates on leads that you receive often have a higher conversion success because the prospect is pre-qualified before you ever receive the lead.

Create a Chinese Website

if you want to get more visibility online, it’s important to build a chinese website with a real good content. chinese consumers are always connected on their smartphone. they spend pratically 42% oftheir dailylife on Internet.

it’s important to deeply  understand Chinese consumers behaviors in order to design the right site for their necessities.

Get more Visibility – Traffic is the base on Online Business

After the creation of your chinese website, it is important to optimize your website and for doing that you have to be ranked high on Baidu. in fact, Baidu is the most used search engine in China and therefore it is the best solution if a travel agency wants to be visible. all western search engines are not available in China.

Baidu owns 82% of the search engine market shares with 800  million mobile search users, so if a travel agency ranks itself on the first or the second page, it will benefit from an enormous traffic.

you can be ranked high on Baidu,  by using relevant keywords on the website and optimize it for Baidu.

you also have to be very accurate in the specific requirements of Baidu which are compatible by the regulations of the Chinese government.

Another thing is  to keep in mind in that the process of visibility are internal and external backlinks. you have to integrate them on the website, so Baidu will raise its trust on you. dont forget, you have to use PPC (pay-per-click) which is the process of paying in order to rank high on a set of keywords.

Chinese Social Media : Wechat & Weibo

 E-reputation : No trust no Business in China

Find a Partner in China : You will lose too much time alone 

About Us

1. we are an agency that specialize in providing qualified leads to businesses.
2. The process of lead generation is actually very easy. our agency can develop your website in which we promote and advertise your product or service.
3. A consumer finds these directories or informational sites and they are able to complete an online quote request form.
4. don’t hesitate! just contact us and let’s talk about your project