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    China’s real estate firms will use a peculiar marketing tactic to attract buyers

    China’s property market is in a deep slump, so real estate companies have come up with some strange ways to attract buyers. Due of the severe downturn in China’s real estate industry, real estate companies have devised a peculiar marketing plan to attract homebuyers. China’s real estate developers have begun accepting watermelons and other agricultural…

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    “Daka” Culture: How to Attract Chinese Tourists Through Photo Experiences

    here’s a full, practical article about the “Daka 打卡” culture in China, tailored for tourism professionals and SMEs. I am Olivier VEROT and I will explain with super actionable, and written like a consultant who knows China marketing inside-out. STARTING 🙂 Understanding “Daka” Culture: How to Attract Chinese Tourists Through Photogenic Experiences Have you ever…

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    3 new social media used by Chinese Tourists

    in 2025-2026 : If you want short action: focus on WeChat Channels for conversion and service, Douyin Travel ecosystem for discovery bookings, and Xiaohongshu (RED) for trust and decision-stage content. Each platform needs different content, measurement, and campaign mechanics I am Marcus Zhan. very practical, technically detailed, Chinese-marketer voice you’d expect from a senior China…

  • Top Destinations Chinese Travelers Choose for Golden Week 2025

    Have you noticed how much Golden Week drives travel demand? Every year, millions of Chinese tourists take advantage of the week-long National Day holiday to travel, both inside China and abroad. For tourism businesses, it’s one of the best opportunities of the year to attract Chinese guests. So, where do they go in 2025? Let’s…

  • Top African Destinations for Chinese Real Estate Investment (2025)

    It lists the top African countries that attract Chinese real estate buyers and developers in 2024–2025, explains why each country matters, and gives short, actionable notes for investors or local partners. I put Mauritius in the list as you asked. Chinese outbound property investment into Africa is not uniform. It follows trade links, infrastructure projects,…

  • 10 Hottest Travel KOLs on Xiaohongshu in 2025

    Stop asking “Where should I go?” the travel KOLs on Xiaohongshu (RED) already mapped out your trip for you. Some are climbing sacred mountains, some are sipping champagne in seven-star hotels, some are taking kids to archaeology lessons in the Forbidden City. And their fans? Just hit “save” and copy-paste the itinerary. Here’s the Top…

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    What are the most popular social media platforms among Chinese tourists in 2025

    Have you noticed : more conversations about Chinese tourists lately? That’s because they’re back on the move. After years of slower international travel, Chinese outbound tourism is rebounding strongly in 2025,. For many small and medium-sized tourism businesses hotels, local attractions, restaurants, and tour operators this market represents not just an opportunity, but a real…